7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For B2B companies with a long sales cycle
Found by buyers while they are still choosing a supplier.
B2B SEO services get your company found by the buyers researching a problem you solve, long before they talk to sales: service and solution pages, comparison and use-case content, technical fixes, links from industry sites and AI SEO. I do all the work myself and report rankings next to the inquiries and customers they bring.
B2B buyers search in stages, from the problem to the shortlist to the comparison, and several people often read your site before anyone gets in touch. I build pages for each stage and point links at the ones closest to a sale.
Solution pages / Comparison pages / Use-case content / Technical fixes / Industry links / AI SEO
I start with the questions prospects ask your sales team, then check which of them people actually search. Low-volume terms with clear buying intent often matter more here than big generic ones.
One page per service, industry you serve and problem you solve, written for the person signing off on the budget. Each page answers price, process and proof questions before the call.
Honest pages for searches like your category vs another approach, or alternatives to a known competitor. These catch buyers who are close to a decision.
Clean indexing, fast pages and sensible site structure so Google reads the site correctly. Older corporate sites often need this first, the same way I handle technical SEO services on every plan.
Links from industry publications, associations, partners and trade directories rather than generic blogs. A few relevant links in your niche move B2B pages more than many unrelated ones. In regulated niches like payments and lending, those links also have to come from sources a compliance team trusts.
Buyers now ask ChatGPT, Perplexity and Google AI Overviews which suppliers to consider. Every plan includes answer engine optimization so your company shows up in those answers.
Software and SaaS
Selling software rather than a service? Trials, demos and product-led sign-ups need a different page mix, with feature and integration pages up front.
Trials and demos tracked, not just traffic.
REAL CLIENTS, REAL NUMBERS
No B2B case study yet, so here are four local businesses I ranked from scratch, where search turned into real calls and customers. The buyers are different, but tying every ranking to real inquiries is the same work.
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
A B2B report should show which pages bring the inquiries your sales team actually wants, not just a traffic line going up. Then it tracks rankings for the problems and comparisons buyers search before they ever book a call.
Monthly SEO Report
B2B SEO, month 6Example report
| Keyword | Start | Month 6 |
|---|---|---|
| freight audit software | #38 | #9 |
| freight audit and payment services | Not ranking | #12 |
| warehouse management system for 3pl | #44 | #11 |
Example layout with illustrative numbers. There is no B2B case study yet, so nothing in this report is client data.
Most B2B SEO agencies send a strategist to the pitch and juniors to do the work, and your industry gets learned on your budget. With me, the B2B SEO consultant on the intro call is the one who learns your market, writes the plan and does the work, with no handoffs. If you only need that senior view for a set project rather than a monthly plan, the same person is available through my SEO consulting services.
Working with me
One specialist, start to finish
Typical agency
Sales team, account managers, juniors
Three steps, starting with the searches closest to a signed contract.
First I talk to whoever sells for you, then map the searches your buyers make at each stage: the problem, the type of solution, the shortlist and the comparison. I check where you rank today, who owns those results and which ones lead to inquiries, and you get a plan ordered by deal value, not search volume.
Then I build and fix in the setup months: solution and industry pages, comparison pages, case study pages that read like proof rather than brochures, and the technical issues that stop Google reading the site. Your team reviews anything that makes claims about the product or service.
Then I keep building links from your industry and adding pages for the questions that come up in sales calls. Each month you see rankings for the money searches and which pages the inquiries came from, so marketing and sales are looking at the same numbers.
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Plans start at $2,000 a month, month to month, with AI SEO included. A focused service business usually fits Starter, while companies competing for crowded category searches usually need Growth or Scale. You can see what each plan includes in my monthly SEO packages.
$2,000/month
One location in a normal market.
For competitive markets
$3,500/month
For businesses competing in busier local markets.
from $5,000/month
Several locations or franchise networks.
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
One B2B contract can be worth more than a year of SEO, so the math usually turns on a handful of qualified inquiries. Put in your numbers to see how many extra inquiries a month cover the plan.
1. Your numbers
What one client is worth to you over the whole relationship: the first contract plus renewals, upsells and referrals.
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 qualified inquiries from search (demo requests, contact forms, calls), how many become paying customers?
Nobody can promise an exact number, and B2B keywords often show low volumes that hide real buyers. Try a few. I will give you a realistic range on the intro call.
Plan
2. What it is worth
0Extra inquiries / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
The questions B2B teams ask before hiring for SEO.
Most SEO services cost from $1,500 to $10,000+ a month, depending on the market and how much work the site needs. My plans start at $2,000 a month, month to month, with no long contract.
Organic rankings often move in 4 to 6 months or more, and B2B deals then take their own time to close. Pages for narrow, high-intent searches can bring inquiries sooner than broad category terms.
Often, yes. Keyword tools undercount niche B2B searches, and ten searches a month from the right companies can be worth more than thousands from the wrong ones. I check this for your market before you commit.
No, and nobody honestly can. What I can do is show you the plan, do the work myself and report every month on rankings and the inquiries they bring, month to month so you are never locked in.
Software companies sell through trials and demos, so SaaS SEO services add feature and integration pages to the plan. Payments and lending products also need a compliance check on every page and link, the focus of my fintech SEO services. And if inquiries are the number you care about most, lead generation SEO ties every form and call back to the page that brought it.
I write it, using calls with your sales or product people for the details only they know. Your team reviews anything that makes claims, so pages read like an expert wrote them rather than a generalist.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com