B2B SEO services: a business team reviewing a sales pipeline on a laptop

For B2B companies with a long sales cycle

B2B SEO Services

Found by buyers while they are still choosing a supplier.

B2B SEO services get your company found by the buyers researching a problem you solve, long before they talk to sales: service and solution pages, comparison and use-case content, technical fixes, links from industry sites and AI SEO. I do all the work myself and report rankings next to the inquiries and customers they bring.

Want more qualified inquiries from Google and AI search?Book a short intro call. I look at your site before we talk. No pressure.

  • 5 out of 5 stars5.0 on Upwork from 54 reviews
  • 744 organic leads in 6 months, no ads
  • Freelancing since 2017
  • AI SEO included

B2B SEO Solutions, Built Around the Buying Committee

B2B buyers search in stages, from the problem to the shortlist to the comparison, and several people often read your site before anyone gets in touch. I build pages for each stage and point links at the ones closest to a sale.

Solution pages / Comparison pages / Use-case content / Technical fixes / Industry links / AI SEO

B2B SEO company work: mapping buyer searches to solution pages
  1. Keyword Research From Your Sales Calls

    I start with the questions prospects ask your sales team, then check which of them people actually search. Low-volume terms with clear buying intent often matter more here than big generic ones.

  2. Service and Solution Pages

    One page per service, industry you serve and problem you solve, written for the person signing off on the budget. Each page answers price, process and proof questions before the call.

  3. Comparison and Alternative Pages

    Honest pages for searches like your category vs another approach, or alternatives to a known competitor. These catch buyers who are close to a decision.

  4. Technical Foundations

    Clean indexing, fast pages and sensible site structure so Google reads the site correctly. Older corporate sites often need this first, the same way I handle technical SEO services on every plan.

  5. B2B SEO Specialist Link Building

    Links from industry publications, associations, partners and trade directories rather than generic blogs. A few relevant links in your niche move B2B pages more than many unrelated ones. In regulated niches like payments and lending, those links also have to come from sources a compliance team trusts.

  6. AI SEO for Shortlists

    Buyers now ask ChatGPT, Perplexity and Google AI Overviews which suppliers to consider. Every plan includes answer engine optimization so your company shows up in those answers.

Software and SaaS

B2B SEO for Software Companies

Selling software rather than a service? Trials, demos and product-led sign-ups need a different page mix, with feature and integration pages up front.

Book an Intro Call

Trials and demos tracked, not just traffic.

REAL CLIENTS, REAL NUMBERS

B2B SEO Results

No B2B case study yet, so here are four local businesses I ranked from scratch, where search turned into real calls and customers. The buyers are different, but tying every ranking to real inquiries is the same work.

What a B2B SEO Agency Should Report

A B2B report should show which pages bring the inquiries your sales team actually wants, not just a traffic line going up. Then it tracks rankings for the problems and comparisons buyers search before they ever book a call.

Vasco SEO Freelancer logo
VASCOSEO Freelancer

Monthly SEO Report

B2B SEO, month 6

Example report

Money keyword rankings

KeywordStartMonth 6
freight audit software#38#9
freight audit and payment servicesNot ranking#12
warehouse management system for 3pl#44#11

Pipeline from search

14Demo requests from organic search this month
$96kQualified pipeline traced to search pages

What was done this month

  • Solution pages written with your sales team
  • Links built from industry sites
  • Inquiries matched to the pages they came from
  • Rankings tracked daily

Example layout with illustrative numbers. There is no B2B case study yet, so nothing in this report is client data.

B2B SEO Company or a Freelancer?

Most B2B SEO agencies send a strategist to the pitch and juniors to do the work, and your industry gets learned on your budget. With me, the B2B SEO consultant on the intro call is the one who learns your market, writes the plan and does the work, with no handoffs. If you only need that senior view for a set project rather than a monthly plan, the same person is available through my SEO consulting services.

Vasco, B2B SEO consultant
VascoThe person doing your SEO

Working with me

One specialist, start to finish

  • Who does the workMe, every task
  • ContractMonth to month
  • ReportingMoney keyword rankings and calls
  • What you ownEverything I build

Typical agency

Sales team, account managers, juniors

  • Who does the workA junior or an outsourced team
  • ContractOften 6 to 12 months
  • ReportingTraffic charts
  • What you ownSometimes the agency keeps it

B2B SEO Process

Three steps, starting with the searches closest to a signed contract.

Step 1

Audit & Strategy

First I talk to whoever sells for you, then map the searches your buyers make at each stage: the problem, the type of solution, the shortlist and the comparison. I check where you rank today, who owns those results and which ones lead to inquiries, and you get a plan ordered by deal value, not search volume.

Step 2

Technical & On-Page SEO

Then I build and fix in the setup months: solution and industry pages, comparison pages, case study pages that read like proof rather than brochures, and the technical issues that stop Google reading the site. Your team reviews anything that makes claims about the product or service.

Step 3

Content & Links

Then I keep building links from your industry and adding pages for the questions that come up in sales calls. Each month you see rankings for the money searches and which pages the inquiries came from, so marketing and sales are looking at the same numbers.

How I Work

A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.

  1. Calls when they matter

    A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.

  2. One report a month

    One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.

  3. Onboarding comes first

    Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.

  4. SEO-first rebuilds, no fluff

    If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.

  5. Month to month

    A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.

  6. You own everything

    Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.

If that sounds like how you like to work, send me your site. Book an Intro Call

What Clients Say

Upwork reviews from the businesses I have freelanced for since 2017.

Client Reviews

B2B SEO Firm Pricing

Plans start at $2,000 a month, month to month, with AI SEO included. A focused service business usually fits Starter, while companies competing for crowded category searches usually need Growth or Scale. You can see what each plan includes in my monthly SEO packages.

Starter

$2,000/month

One location in a normal market.

  • Setup in months 1 to 3: technical fixes and on-page
  • A page for each of your main services
  • Google Business Profile and core citations set up
  • Links to your money pages every month
  • Rankings tracked daily
  • Monthly report: rankings for your money keywords, plus leads, calls or sales
  • Month to month, cancel with 30 days notice
Book an Intro Call

For competitive markets

Growth

$3,500/month

For businesses competing in busier local markets.

  • Everything in Starter
  • Service area pages built during setup
  • More links every month, from stronger sites
  • Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
  • Fixes when a ranking slips
  • Monthly report: rankings for your money keywords, plus leads, calls or sales
  • Month to month, cancel with 30 days notice
Book an Intro Call

Scale

from $5,000/month

Several locations or franchise networks.

  • Everything in Growth
  • Multi-location pages and profiles
  • Link volume built around your markets
  • Priced after the audit
  • Monthly report: rankings for your money keywords, plus leads, calls or sales
  • Month to month, cancel with 30 days notice
Book an Intro Call

Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.

Will B2B SEO Pay for Itself?

One B2B contract can be worth more than a year of SEO, so the math usually turns on a handful of qualified inquiries. Put in your numbers to see how many extra inquiries a month cover the plan.

1. Your numbers

$

What one client is worth to you over the whole relationship: the first contract plus renewals, upsells and referrals.

Not sure? Work it out

Fill in both and your LTV updates above.

100%

What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.

20%

Out of 10 qualified inquiries from search (demo requests, contact forms, calls), how many become paying customers?

6

Nobody can promise an exact number, and B2B keywords often show low volumes that hide real buyers. Try a few. I will give you a realistic range on the intro call.

Plan

2. What it is worth

0Extra inquiries / month to break even

That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?

If SEO brings 0 leads a month

0% return on the plan

  • New customers / month0
  • Revenue / month$0

Vasco, SEO freelancer

Want a second opinion? I will check these numbers with you on the intro call, honestly.

Book an Intro Call

An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.

B2B SEO Services FAQ

The questions B2B teams ask before hiring for SEO.

How much do B2B SEO services cost?

Most SEO services cost from $1,500 to $10,000+ a month, depending on the market and how much work the site needs. My plans start at $2,000 a month, month to month, with no long contract.

How long does B2B SEO take to bring inquiries?

Organic rankings often move in 4 to 6 months or more, and B2B deals then take their own time to close. Pages for narrow, high-intent searches can bring inquiries sooner than broad category terms.

Our keywords show tiny search volumes. Is SEO still worth it?

Often, yes. Keyword tools undercount niche B2B searches, and ten searches a month from the right companies can be worth more than thousands from the wrong ones. I check this for your market before you commit.

Can you guarantee rankings or a number of leads?

No, and nobody honestly can. What I can do is show you the plan, do the work myself and report every month on rankings and the inquiries they bring, month to month so you are never locked in.

What if we sell software or financial products?

Software companies sell through trials and demos, so SaaS SEO services add feature and integration pages to the plan. Payments and lending products also need a compliance check on every page and link, the focus of my fintech SEO services. And if inquiries are the number you care about most, lead generation SEO ties every form and call back to the page that brought it.

Who writes the content if our product is technical?

I write it, using calls with your sales or product people for the details only they know. Your team reviews anything that makes claims, so pages read like an expert wrote them rather than a generalist.

Work With Me

I take on a small number of clients at a time. If you're serious about SEO, let's talk.

Vasco, SEO freelancer

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