7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For SaaS companies selling subscriptions
SaaS SEO Services
Trials and demos from people already comparing tools.
SaaS SEO services bring trials, demos and sign-ups from people searching for software like yours: category, feature, integration, use-case and competitor alternative pages, plus the technical fixes and links that get them ranking. I also work on AI SEO, so your product gets named when buyers ask ChatGPT which tool to use.
5.0 on Upwork from 54 reviews- 744 organic leads in 6 months, no ads
- Freelancing since 2017
- AI SEO included
What You Get From a SaaS SEO Company
Most SaaS sites publish blog posts that rank and never convert, while the pages that sell the product sit on page five. I start with the pages closest to a sign-up and only then build the content that feeds them.
Feature pages / Integration pages / Alternative pages / Use-case pages / Technical SEO / AI SEO
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Feature and Product Pages
Each core feature gets a page that matches how people search for it, with screenshots, plain explanations and a clear path to a trial or demo.
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Alternative and Versus Pages
Honest comparisons against the tools your buyers already know. People searching for an alternative to a competitor are often ready to switch this month. In payments, lending or banking software, those comparisons also need a compliance check before they go live.
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Integration and Use-Case Pages
Pages for the apps you connect with and the jobs your product does for each kind of customer. These long-tail searches add up and convert well.
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Technical SEO for Software Sites
App subdomains, docs, changelogs and JavaScript-heavy pages handled so Google indexes what should rank and skips what should not. The same checks I run on every site as part of my technical SEO.
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Content for the Whole Buying Team
Content mapped to the people in a buying team, from the user who finds the tool to the manager who approves the spend. Software sold to companies is a B2B sale at heart, so this content follows the deal stage by stage.
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AI Answers for Your Category
Consistent product descriptions, schema and third-party mentions so ChatGPT, Claude, Perplexity and Google AI Overviews name your tool when someone asks for options.
In-house teams
SaaS SEO Consulting for In-House Teams
Already have a content marketer or a growth team? I can set the plan, give your writers briefs for the pages that convert, review what ships and do the technical and link work myself. Larger software companies with many products and teams need the same setup at scale, with clear keyword ownership.
Book an Intro Call
One plan your team and I both work from.
REAL CLIENTS, REAL NUMBERS
SaaS SEO Results
No SaaS case study yet, so here are four local businesses I ranked from scratch, where every ranking was tied back to real calls. Your report ties rankings to trials and demos the same way.
0 to 194 clicks a month from a standing start, 370 calls in 6 months
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
From rank 90 to top 3 on the keywords that win same-day jobs
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
9 to 90 clicks a month, page 1 for her main searches
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
What a SaaS SEO Agency Should Report
A SaaS report should connect rankings to trials and demos by page, so you can see which feature, comparison or use-case pages bring paying accounts. Blog traffic that never signs up gets reported as what it is.
VASCOSEO Freelancer
Monthly SEO Report
SaaS SEO, month 6Example report
Money keyword rankings
| Keyword | Start | Month 6 |
|---|---|---|
| employee scheduling software | #47 | #11 |
| employee scheduling app with time clock | Not ranking | #9 |
| shift scheduling app for restaurants | #19 | #3 |
Trials and demos from search
146Free trials started from organic search this month
22Demo requests from organic search this month
What was done this month
- Comparison and alternative pages published
- Trial and demo sign-ups tracked by page
- Links built to product pages
- Rankings tracked daily
Example layout with illustrative numbers. There is no SaaS case study yet, so nothing in this report is client data.
SaaS SEO Agency or a Freelancer?
A B2B SaaS SEO agency, or any SEO agency for SaaS, often runs a content calendar and counts blog traffic, while the product pages stay where they were. With me, the SaaS SEO consultant you meet is the person who learns your product, writes the pages and builds the links, with no account manager in between.
Working with me
One specialist, start to finish
- Who does the workMe, every task
- ContractMonth to month
- ReportingMoney keyword rankings and calls
- What you ownEverything I build
Typical agency
Sales team, account managers, juniors
- Who does the workA junior or an outsourced team
- ContractOften 6 to 12 months
- ReportingTraffic charts
- What you ownSometimes the agency keeps it
SaaS SEO Process
Three steps, starting with the pages closest to a paid account.
Step 1
Audit & Strategy
First I map your product to search: the category people use to describe it, the competitors they compare it with, the integrations they need and the jobs they want done. I check which of those you rank for, which pages already bring sign-ups and where the gaps are, and you get a plan ordered by likely trials, not traffic.
Step 2
Technical & On-Page SEO
Then I build and fix in the setup months: feature, integration, use-case and alternative pages, plus indexing problems from app subdomains, docs and JavaScript rendering. Your product team checks anything that describes how the software works.
Step 3
Content & Links
Then I keep building links to the product pages and adding pages as you ship features or new competitors appear. Each month you see rankings next to trials and demos by page, so you know which content pays for itself.
How I Work
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
Calls when they matter
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One report a month
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Onboarding comes first
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
SEO-first rebuilds, no fluff
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
Month to month
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
You own everything
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
SaaS SEO Expert Pricing
Plans start at $2,000 a month, month to month, with AI SEO included. One product in a clear category usually fits Starter, while crowded categories or large content libraries usually need Growth or Scale. For a full breakdown, see my SEO plans compared.
Starter
$2,000/month
One location in a normal market.
- Setup in months 1 to 3: technical fixes and on-page
- A page for each of your main services
- Google Business Profile and core citations set up
- Links to your money pages every month
- Rankings tracked daily
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
For competitive markets
Growth
$3,500/month
For businesses competing in busier local markets.
- Everything in Starter
- Service area pages built during setup
- More links every month, from stronger sites
- Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
- Fixes when a ranking slips
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Scale
from $5,000/month
Several locations or franchise networks.
- Everything in Growth
- Multi-location pages and profiles
- Link volume built around your markets
- Priced after the audit
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Will SaaS SEO Pay for Itself?
A paying subscriber keeps paying every month they stay, so count renewals, not just the first invoice. Put in your numbers to see how many extra sign-ups a month cover the plan.
1. Your numbers
$
What one paying account is worth before it churns: every renewal plus seat upgrades and plan upgrades.
Not sure? Work it out
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 trials, demo requests or free sign-ups from search, how many become paying accounts?
Nobody can promise an exact number, and tools miss a lot of long-tail software searches. Try a few. I will give you a realistic range on the intro call.
Plan
2. What it is worth
0Extra sign-ups / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
- New paying accounts / month0
- Revenue / month$0
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
SaaS SEO Services FAQ
The questions SaaS founders and marketers ask before hiring for SEO.
How much do SaaS SEO services cost?
Most SEO services cost from $1,500 to $10,000+ a month. My plans start at $2,000 a month, month to month, and include technical work, content, links and AI SEO.
How long before SEO brings trials or demos?
Organic rankings often move in 4 to 6 months or more. Alternative and integration pages can bring sign-ups sooner, because those searches are specific and the competition is often thin.
Should we write competitor comparison pages?
Usually yes, as long as they are fair. People searching for an alternative to a tool they use are close to switching, and if you do not have that page, a review site or the competitor will.
Can you guarantee we rank for our main category?
No. Big category terms are often held by review sites and large brands, and no honest SEO can promise them. I aim for the searches you can win sooner, then work up to the category terms.
Do you work with fintech or service-led B2B companies?
Yes. Payments and lending software need a compliance check on every comparison page, which is built into my SEO for fintech work. Companies selling a service rather than software follow the same buying-team plan through my work as a B2B SEO company.
Do you work with our developers on the app and docs?
Yes. When a fix lives in your code, such as rendering, subdomains or redirects, I give your developers clear directions and check it once it ships.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com