7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For online stores that want sales from search, not just ads
Ecommerce SEO Services
Category pages that rank and products that sell.
Ecommerce SEO services get your online store's category and product pages ranking for the searches people make right before they buy, so more of your sales come from Google instead of ads. I fix crawl and duplicate content problems, write category copy, build links and report the orders search brings each month.
5.0 on Upwork from 54 reviews- 744 organic leads in 6 months, no ads
- Freelancing since 2017
- AI SEO included
What an Ecommerce SEO Consultant Does for Your Store
Most store traffic worth having lands on category pages, so that is where I start, then products, then links. Every fix is ranked by how much revenue sits behind the page it touches.
Category pages / Product pages / Faceted navigation / Product schema / Site speed / Links to categories
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Category Pages Built to Rank
Category pages target the searches shoppers make before they pick a product, like "linen bedding sets", with short copy that helps them choose and internal links from the menu and related categories.
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Faceted Navigation and Duplicate URLs
Filters for size, color and price can create thousands of near-identical URLs. I decide which filter pages deserve to rank and keep the rest out of the index, so Google spends its time on pages that sell.
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Product Pages and Product Schema
Unique product descriptions instead of the manufacturer copy every other store uses, plus price, stock and review schema so your listings can show rich results.
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Platform Fixes From an Ecommerce SEO Expert
Every platform breaks in its own way, from Shopify apps that add conflicting schema to WooCommerce plugins that slow every page, so the fixes follow the platform you are on.
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Links to Category Pages
Gift guides, supplier and brand partner pages, and niche publications that link to the categories you want to grow, not only your home page.
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AI SEO for Product Questions
Shoppers now ask ChatGPT and Google AI Overviews which product to buy. Clear product data and honest comparison content help your store get named, and it comes with every plan through my AI SEO services.
Audit first
Ecommerce SEO Audit Services
Before you sign anything, the second call walks you through an audit of your store: indexing, duplicate URLs, category gaps and speed, with a roadmap and a price. If you only want that outside view, without a monthly plan, the same audit is available as a one-off through my SEO consulting services.
Book an Intro Call
See what is holding your store back before you commit.
REAL CLIENTS, REAL NUMBERS
Ecommerce SEO Results
No ecommerce case study yet, so here are four local businesses I ranked from scratch, from an electrician with 370 calls in six months to my mom's hair salon. A store gets the same work, measured in sales instead of calls.
0 to 194 clicks a month from a standing start, 370 calls in 6 months
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
From rank 90 to top 3 on the keywords that win same-day jobs
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
9 to 90 clicks a month, page 1 for her main searches
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
What an Ecommerce SEO Agency Should Report
An ecommerce report should tie rankings to organic orders and revenue, category by category, instead of showing a traffic line going up. If a category ranks but does not sell, the report should say so and what changes next.
VASCOSEO Freelancer
Monthly SEO Report
Ecommerce, month 6Example report
Money keyword rankings
| Keyword | Start | Month 6 |
|---|---|---|
| waterproof hiking boots | #31 | #8 |
| wide fit hiking boots | Not ranking | #7 |
| lightweight hiking boots for women | #44 | #12 |
Sales from organic search
+64%Organic revenue, month 6 vs month 1
212Orders from organic search this month
What was done this month
- Category rankings tracked daily
- New products checked for indexing
- Filter and duplicate URLs kept out of the index
- Links built to category pages
Example layout with illustrative numbers. There is no ecommerce case study yet, so nothing in this report is client data.
Ecommerce SEO Agencies or an Ecommerce SEO Freelancer?
Large ecommerce SEO agencies often sell a fixed number of blog posts and links a month, whatever your store needs. When you hire ecommerce SEO experts through an agency you rarely speak to them, while with me the ecommerce SEO specialist doing the work is on every call.
Working with me
One specialist, start to finish
- Who does the workMe, every task
- ContractMonth to month
- ReportingMoney keyword rankings and calls
- What you ownEverything I build
Typical agency
Sales team, account managers, juniors
- Who does the workA junior or an outsourced team
- ContractOften 6 to 12 months
- ReportingTraffic charts
- What you ownSometimes the agency keeps it
Ecommerce SEO Process
Three steps, starting with the categories that already bring revenue and sit closest to page one.
Step 1
Audit & Strategy
I pull your categories and products, check Search Console and your sales data, and find the pages that already make money but sit on page two. Then I check how filters, variants and pagination are indexed, and you get a plan ordered by the revenue behind each page.
Step 2
Technical & On-Page SEO
Then I fix what wastes Google's attention and your shoppers' patience: duplicate and filter URLs, thin categories, missing product schema and slow product pages on mobile. Category copy gets written for the way people search, and new categories get added where demand exists and you have the stock.
Step 3
Content & Links
Then I keep building: links to the categories you want to grow, new products checked for indexing as they launch, and seasonal pages ready before the season starts. Your report shows rankings, organic orders and revenue by category.
How I Work
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
Calls when they matter
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One report a month
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Onboarding comes first
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
SEO-first rebuilds, no fluff
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
Month to month
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
You own everything
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Ecommerce SEO Pricing
Plans start at $2,000 a month, month to month with 30 days' notice. A store with a few hundred products usually fits Starter or Growth, while large catalogs with thousands of filter combinations usually need Scale. There is a side-by-side of every plan on my SEO pricing page.
Starter
$2,000/month
One location in a normal market.
- Setup in months 1 to 3: technical fixes and on-page
- A page for each of your main services
- Google Business Profile and core citations set up
- Links to your money pages every month
- Rankings tracked daily
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
For competitive markets
Growth
$3,500/month
For businesses competing in busier local markets.
- Everything in Starter
- Service area pages built during setup
- More links every month, from stronger sites
- Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
- Fixes when a ranking slips
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Scale
from $5,000/month
Several locations or franchise networks.
- Everything in Growth
- Multi-location pages and profiles
- Link volume built around your markets
- Priced after the audit
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Will Ecommerce SEO Pay for Itself?
A shopper who finds you through search once often comes back and orders again without another ad click. Put in your numbers to see how many extra sales a month cover the plan.
1. Your numbers
$
What one customer is worth to your store over time: the first order plus reorders and referrals.
Not sure? Work it out
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 leads from search (forms, quote requests, sign-ups), how many become paying customers?
Nobody can promise an exact number, and search demand for products moves with the seasons. Try a few. I will give you a realistic range on the intro call.
Plan
2. What it is worth
0Extra leads / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
- New customers / month0
- Revenue / month$0
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
Ecommerce SEO Services FAQ
The questions store owners ask before hiring for ecommerce SEO.
How much do ecommerce SEO services cost?
Most SEO services cost from $1,500 to $10,000+ a month, depending on the size of the catalog and how competitive your products are. My plans start at $2,000 a month, month to month, and every plan includes AI SEO.
How long does ecommerce SEO take to bring sales?
Organic rankings often move in 4 to 6 months or more. Categories already on page two can move sooner, while brand new stores in crowded markets take longer.
Should I focus on category pages or product pages?
Usually category pages first. They match the broader searches shoppers make, they last longer than single products that sell out, and they pass strength down to the products they list.
How do I choose between the best ecommerce SEO companies?
Ask who does the work, what they report and whether they promise rankings. Anyone who guarantees the top spot is guessing, so look for reporting tied to organic orders and revenue, not traffic alone.
Do you specialize in Shopify or WooCommerce?
I work on both. Shopify stores need theme and app fixes that only apply to Shopify, which is what my Shopify SEO services cover, and stores on WordPress get WooCommerce SEO services for plugins, hosting and speed.
Will SEO cut what I spend on Google Shopping ads?
It can, over time. When your categories rank organically for searches you also pay for, you can test lowering bids there. Most stores keep some ads running for new products and sales events.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com