7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For fintech companies in regulated markets
Fintech SEO Services
Trusted by Google on money topics, found by people choosing a provider.
Fintech SEO services help payments, lending, banking, investing and insurance tech companies rank for the searches people make before they open an account or sign a contract. I build compliance-reviewed pages, fix technical issues and earn links from finance and tech publications, plus AI SEO so ChatGPT names your product too.
5.0 on Upwork from 54 reviews- 744 organic leads in 6 months, no ads
- Freelancing since 2017
- AI SEO included
Fintech SEO Strategies That Pass Compliance Review
Most fintech sites already have plenty of content, but Google wants extra proof of trust before it ranks anyone on money topics. I fix the pages that turn searchers into customers first, then build the authority that moves them up.
Product pages / Comparison pages / Compliance review / Digital PR / Technical SEO / AI SEO
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Keyword Research by Product Line
Payments, lending, cards, savings and business infrastructure each have their own buyers and their own searches. I map them separately, so a payroll page for companies never competes with a savings page for consumers. Larger platforms with dozens of products need the same rules at scale, with clear keyword ownership across teams.
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Expert Authors and Compliance Review
Google holds money topics to a higher E-E-A-T bar, so every page names a real author, cites its sources and shows who reviewed it. Your compliance or finance lead signs off before anything goes live.
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Digital PR and Relevant Links
Authority is usually what holds an established fintech back, not a lack of pages. I earn mentions and links from finance, tech and industry publications with data stories and expert commentary, rather than generic guest posts. A new fintech on a young domain has the opposite problem, with no links at all yet, so launch mentions and founder interviews come first.
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Product and Comparison Pages
Pages for each account type, fee structure and use case, plus fair comparisons against banks and other apps. Rates and disclosures stay accurate because your team reviews them whenever they change.
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Technical SEO for App and Web
Login areas, rate tables, help centers and JavaScript-heavy pages handled so Google indexes the public pages and leaves the private ones alone. It is the same checklist I run as a technical SEO consultant on every site.
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AI Answers for Money Questions
People now ask ChatGPT and Google AI Overviews which app or provider to pick. Every plan includes AI search optimization, so consistent product facts and trusted mentions get your brand into those answers.
Infrastructure and B2B
B2B Fintech SEO
Selling payments, lending or data infrastructure to other businesses? Long sales cycles need a page for each buyer and links from the trade press they read. Many of these products also sell through trials, demos and API sign-ups, so feature and integration pages matter here too.
Book an Intro Call
A page for every buyer in the deal.
REAL CLIENTS, REAL NUMBERS
Fintech SEO Results
No fintech case study yet, so here are four local businesses I took from zero to steady calls. Every ranking was tracked through to real calls, the same way your report ties rankings to sign-ups.
0 to 194 clicks a month from a standing start, 370 calls in 6 months
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
From rank 90 to top 3 on the keywords that win same-day jobs
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
9 to 90 clicks a month, page 1 for her main searches
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
What a Fintech SEO Agency Should Report
A fintech report should tie rankings to sign-ups or funded accounts by page, and show the authority you gained that month. Traffic to pages that never convert gets called out, not celebrated.
VASCOSEO Freelancer
Monthly SEO Report
Fintech SEO, month 6Example report
Money keyword rankings
| Keyword | Start | Month 6 |
|---|---|---|
| business checking account | #48 | #9 |
| invoice factoring for small business | Not ranking | #11 |
| best payroll app for startups | #63 | #14 |
Sign-ups from search
+180%Sign-ups from organic search, month 6 vs month 1
12Links earned from finance and tech media
What was done this month
- Pages signed off by your compliance team
- Links earned from finance and tech media
- Sign-ups tracked by landing page
- Rankings tracked daily
Example layout with illustrative numbers. There is no fintech case study yet, so nothing in this report is client data.
Fintech SEO Agency or a Freelancer?
A fintech SEO agency often hands your account to a junior writer who has never read a disclosure, and your compliance team ends up rewriting every draft. With me, the person on the intro call is the one who learns your product and your review rules, writes the pages and earns the links.
Working with me
One specialist, start to finish
- Who does the workMe, every task
- ContractMonth to month
- ReportingMoney keyword rankings and calls
- What you ownEverything I build
Typical agency
Sales team, account managers, juniors
- Who does the workA junior or an outsourced team
- ContractOften 6 to 12 months
- ReportingTraffic charts
- What you ownSometimes the agency keeps it
Fintech SEO Process
Three steps, with your compliance team in the loop from the first page.
Step 1
Audit & Strategy
First I map your products to the searches people make before they choose a provider: the category, the fee and rate questions, and the comparisons with banks and other apps. I check what you rank for, which pages already bring sign-ups and how your authority stacks up against the sites above you, then order the plan by likely customers.
Step 2
Technical & On-Page SEO
Then I fix and build during the setup months: product and comparison pages with named authors and sources, technical issues on the public site, and a review workflow your compliance team can approve quickly. Nothing that states a rate, fee or legal term goes live without their sign-off.
Step 3
Content & Links
Then the focus shifts to authority: digital PR, data stories and links from finance and tech publications, pointed at the pages closest to a sign-up. Each month you see rankings next to sign-ups by page, plus every link earned.
How I Work
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
Calls when they matter
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One report a month
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Onboarding comes first
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
SEO-first rebuilds, no fluff
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
Month to month
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
You own everything
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Fintech SEO Expert Pricing
Plans start at $2,000 a month, month to month, with AI SEO included, and crowded categories usually need Growth or Scale because links do most of the work in finance. Compare what each plan covers in my SEO pricing packages.
Starter
$2,000/month
One location in a normal market.
- Setup in months 1 to 3: technical fixes and on-page
- A page for each of your main services
- Google Business Profile and core citations set up
- Links to your money pages every month
- Rankings tracked daily
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
For competitive markets
Growth
$3,500/month
For businesses competing in busier local markets.
- Everything in Starter
- Service area pages built during setup
- More links every month, from stronger sites
- Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
- Fixes when a ranking slips
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Scale
from $5,000/month
Several locations or franchise networks.
- Everything in Growth
- Multi-location pages and profiles
- Link volume built around your markets
- Priced after the audit
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Will Fintech SEO Pay for Itself?
An active customer can earn you fees, interchange or interest for years, so count the whole relationship, not the first month. Put in your numbers to see how many extra sign-ups a month cover the plan.
1. Your numbers
$
What one active customer earns you before they leave: fees, interchange, interest margin or subscription revenue.
Not sure? Work it out
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 sign-ups or applications from search, how many become active, funded or paying customers?
Nobody can promise an exact number, and finance searches swing with rates and the news. Try a few. I will give you a realistic range on the intro call.
Plan
2. What it is worth
0Extra sign-ups / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
- New active customers / month0
- Revenue / month$0
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
Fintech SEO Services FAQ
The questions fintech founders, marketers and compliance teams ask before hiring for SEO.
How much do fintech SEO services cost?
SEO retainers usually run from $1,500 to over $10,000 a month. Mine start at $2,000 a month, month to month, with links, content, technical fixes and AI SEO in every plan.
How do you work with our compliance team?
I send drafts in a format your reviewers can mark up, keep a log of every claim and its source, and never publish rates, fees or legal wording without sign-off. A fixed weekly review slot usually keeps things moving.
Why do fintech sites need so many links?
Google treats money topics as Your Money or Your Life content and leans on trust signals before it ranks a page. Fintechs often have strong content already, so links and mentions from respected finance and tech sites are usually what moves them.
How long does fintech SEO take?
Narrow product and comparison searches can move within a few months, while broad money terms held by banks and big publishers often take 6 to 12 months or more. I go after the winnable searches first.
Do you work with fintech startups or B2B platforms?
Both. A young fintech on a new domain needs launch mentions and founder interviews before anything else, which is where my SEO services for startups begin. Infrastructure sold to other businesses follows the buyer-by-buyer plan behind my SEO for B2B companies.
Do you have fintech case studies?
Not yet. My case studies are an electrician and a plumbing business I built and ranked from scratch. The core work is the same, with more weight on expert review and authority building for finance.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com