7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For startups after their first paying customers
Search set up right from the start, so it compounds.
SEO services for startups build a search channel that grows with the company: a site structure that scales, pages for the problems your product solves, comparisons against incumbents, early links and AI SEO. I aim for the searches a young domain can win first, then work up to bigger terms as authority builds.
A new domain has no authority, so going straight for the biggest keyword in your category usually wastes six months. I start with the specific searches you can win now, and set the site up so every later page builds on them.
Site structure / Problem pages / Comparison pages / Early links / Analytics setup / AI SEO
URLs, menus and templates planned so new features, markets or use cases slot in without a rebuild. Fixing this early is far cheaper than a migration later.
Early buyers often do not know your category exists yet, so they search the problem. One clear page per problem catches them before the incumbents do.
Fair comparisons with the established tools or services your buyers already use. Switchers are often the fastest customers a startup can win from search.
Clear briefs your founders or first marketer can use, so search does not depend on me for every word. I do the technical, link and planning work myself. Teams not ready for a monthly plan can get the same briefs and priorities from a one-off session through my SEO consulting services.
Launch coverage, founder interviews, directories and partner pages turned into links that count. A young domain needs a steady trickle of these to start ranking.
The same clear description of what you do across your site, profiles and mentions, so AI tools understand and recommend a brand they have only just met.
Software and B2B
Software startups sell through features, integrations and trials, so those pages come first. Startups selling a service to other companies face longer sales cycles with several people involved, so the pages speak to each of them.
Trials, demos and enquiries tracked by page.
REAL CLIENTS, REAL NUMBERS
No startup case study yet, so here are four businesses I ranked from scratch. They include an electrician and a plumber on brand new domains, which is where every startup begins.
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
A startup report should show which pages bring sign-ups and which searches are starting to move, so you can decide where to spend the next month. It should be short enough to read before a board update.
Monthly SEO Report
Startup SEO, month 6Example report
| Keyword | Start | Month 6 |
|---|---|---|
| ai meeting notes app | Not ranking | #14 |
| meeting transcription software | Not ranking | #9 |
| automatic meeting notes for zoom | #58 | #6 |
Example layout with illustrative numbers. There is no startup case study yet, so nothing in this report is client data.
An SEO agency for startups often sells a fixed package of blog posts that does not change when your product pivots. With me, the person on the intro call is the one doing the work, so the plan changes the week your positioning does, without a new scope document.
Working with me
One specialist, start to finish
Typical agency
Sales team, account managers, juniors
Three steps, starting with the searches a new domain can realistically win.
First I look at how your buyers describe the problem, what they use today and which incumbents they would compare you with. I check what a young domain can rank for in the next six months, and you get a short plan of pages and links in the order that should bring sign-ups soonest.
Then I set the foundations in the setup months: site structure, analytics that tie sign-ups to landing pages, problem and alternative pages, and the technical basics that are easy now and painful after a rebrand. If you are about to rename or rebuild, I plan the redirects first.
Then I build links every month from launches, interviews, partners and your niche, and add pages as the product changes. Each month you see rankings next to sign-ups, so you know whether search deserves more of next quarter's budget.
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Plans start at $2,000 a month, month to month, so you can stop if runway gets tight. Most early-stage startups fit Starter, while a startup in a crowded, well-funded category usually needs Growth.
$2,000/month
One location in a normal market.
For competitive markets
$3,500/month
For businesses competing in busier local markets.
from $5,000/month
Several locations or franchise networks.
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Startups need every channel to earn its place, and search compounds while paid acquisition stops the day the budget does. Put in your numbers to see how many extra sign-ups a month cover the plan.
1. Your numbers
What one paying customer is worth to you before they leave: the first payment plus renewals and upgrades.
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 sign-ups, trials or demo requests from search, how many become paying customers?
Nobody can promise an exact number, and a new market can be hard to size from keyword tools alone. Try a few. I will give you a realistic range on the intro call.
Plan
2. What it is worth
0Extra sign-ups / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
The questions founders ask before spending on SEO.
Most SEO services cost from $1,500 to $10,000+ a month. My plans start at $2,000 a month, month to month with 30 days' notice, so there is no long contract tying up runway.
Usually once you know who buys and why, ideally with some paying customers. Before that, positioning changes too fast for pages to keep up. If you are close, a site structure set up now still saves a rebuild later.
Organic rankings often show in 4 to 6 months or more, and a brand new domain sits at the slower end. Narrow problem and alternative searches usually move before broad category terms.
No. Nobody can honestly promise rankings on a timeline. I will tell you on the intro call what is realistic in your category, and every month you see exactly what moved.
Yes. Software startups need feature, integration and comparison pages, the core of my SEO for SaaS, and payments or lending startups add a compliance review to every page through my fintech SEO agency work.
Often both, for different jobs. Ads test messaging and bring customers this month, while SEO builds a channel you own that keeps working after the spend stops. Many startups use ad data to choose which pages to build first.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
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Or contact me directly via email at hello@vascoseofreelancer.com