7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For business owners and teams who want a clear SEO plan
SEO Consulting Services
Advice from the person who also does the work.
SEO consulting services give you a clear, honest view of why your site is not ranking and a plan to fix it, ranked by what will bring customers fastest. With me, the SEO consultant who makes the plan is also the one who carries it out, so the advice does not end up in a document nobody acts on.
5.0 on Upwork from 54 reviews- 744 organic leads in 6 months, no ads
- Freelancing since 2017
- AI SEO included
SEO Consultant Services
Most businesses do not need more SEO advice, they need the right advice in the right order and someone who sees it through. That is how I work: the strategy and the work come from the same person.
Audits / Strategy / Keyword priorities / Technical fixes / Content plans / Link plans
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An Honest Audit
What is actually holding your rankings back, from technical problems to thin pages and weak links, with the fixes ranked by impact, not by how long the list looks.
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A Strategy Built on Money Keywords
Which searches bring customers, which pages should rank for them and what it will take to get there, based on who ranks today and why. For a trade, that means splitting urgent jobs from planned ones, like an emergency call and a panel upgrade, which are two different searches.
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A Second Opinion
Paying an agency and not sure it is working? I look at what has been done, what it achieved and what I would change, and tell you straight.
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Redesigns and Migrations
New site, new platform or new URLs? I map what needs to carry over so you do not lose the rankings you already have, the same checks behind my technical SEO work.
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The Work, Not Just the Plan
Content, links, technical fixes and local SEO, carried out every month by me instead of handed to a junior.
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AI Search in the Plan
Where ChatGPT, Perplexity and AI Overviews fit for your business, and what it takes to get named in their answers.
Teams
Working With Your Team
Already have a developer, a writer or an in-house marketer? I give them clear directions on what to do and in what order, check what they ship, and do the parts that need an SEO specialist.
Book an Intro Call
One plan, everyone working from it.
REAL CLIENTS, REAL NUMBERS
SEO Consulting Results
Four businesses where the plan and the work came from the same person.
0 to 194 clicks a month from a standing start, 370 calls in 6 months
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
From rank 90 to top 3 on the keywords that win same-day jobs
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
9 to 90 clicks a month, page 1 for her main searches
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
What an SEO Consultant Should Report
Consulting is only useful if something changes. A good report shows what was decided, what got done, and what it did to your money keyword rankings and the customers they bring, so you can judge the advice by its results.
VASCOSEO Freelancer
Monthly SEO Report
Consulting client, month 6Example report
Money keyword rankings
| Keyword | Start | Month 6 |
|---|---|---|
| Main money keyword | #31 | #7 |
| Second money keyword | Not in top 50 | #12 |
| Supporting keyword | #18 | #4 |
New business from search
744Calls from Google in 6 months, two trade sites
$0Spent on ads to get them
What was done this month
- Priorities set for the month
- Work done or reviewed
- Rankings tracked daily
- Next month planned
Ranking rows show the report layout. The calls and ad spend are real figures from the electrician and plumbing case studies.
SEO Consulting Agency or a Freelance SEO Consultant?
An SEO consulting agency usually sends a senior person to the sales call and a junior to do the work. As a freelance SEO consultant, I am both, so the person who understands your business is the one making the changes. Ask any consultant you compare for results from a real site, and see my notes on how to hire an SEO consultant well.
Working with me
One specialist, start to finish
- Who does the workMe, every task
- ContractMonth to month
- ReportingMoney keyword rankings and calls
- What you ownEverything I build
Typical agency
Sales team, account managers, juniors
- Who does the workA junior or an outsourced team
- ContractOften 6 to 12 months
- ReportingTraffic charts
- What you ownSometimes the agency keeps it
SEO Consulting Process
Three steps, from a straight diagnosis to work you can see.
Step 1
Audit & Strategy
First I look at your site, your rankings, your competitors and what has been done so far, then tell you plainly what is holding you back. You get a plan ranked by what will bring customers fastest, before any work starts.
Step 2
Technical & On-Page SEO
Then we agree who does what. I do the SEO work myself, and if you have a developer or writer, I give them clear directions and check what they ship, so nothing gets lost between people.
Step 3
Content & Links
Then we check it against results every month: what got done, what moved in the rankings and how many customers it brought. The plan changes when the data says it should, not when a contract says so.
How I Work
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
Calls when they matter
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One report a month
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Onboarding comes first
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
SEO-first rebuilds, no fluff
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
Month to month
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
You own everything
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
SEO Consulting Services Pricing
Plans start at $2,000 a month, month to month, and every plan includes the strategy and the work. Bigger sites or teams that need more of my time usually fit Growth or Scale.
Starter
$2,000/month
One location in a normal market.
- Setup in months 1 to 3: technical fixes and on-page
- A page for each of your main services
- Google Business Profile and core citations set up
- Links to your money pages every month
- Rankings tracked daily
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
For competitive markets
Growth
$3,500/month
For businesses competing in busier local markets.
- Everything in Starter
- Service area pages built during setup
- More links every month, from stronger sites
- Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
- Fixes when a ranking slips
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Scale
from $5,000/month
Several locations or franchise networks.
- Everything in Growth
- Multi-location pages and profiles
- Link volume built around your markets
- Priced after the audit
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Will SEO Consulting Pay for Itself?
Good advice is only worth it if it turns into customers. Put in your numbers to see how many extra customers or sales a month cover the plan.
1. Your numbers
$
What one customer is worth to you over time: the first sale plus repeat business and referrals.
Not sure? Work it out
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 leads from search (calls, forms, bookings, demos), how many become paying customers?
Nobody can promise an exact number, and keyword tools often undercount real searches. Try a few. I will give you a realistic range on the intro call.
Plan
2. What it is worth
0Extra leads / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
- New customers / month0
- Revenue / month$0
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
SEO Consulting Services FAQ
The questions people ask before hiring an SEO consultant.
What does an SEO consultant do?
An SEO consultant works out why a site is not ranking and what to do about it: an audit, a strategy built on the searches that bring customers, and priorities for the work. A good one also carries it out or checks it gets done, and measures the results.
How much do SEO consulting services cost?
Most SEO services cost from $1,500 to $10,000+ a month. My plans start at $2,000 a month, month to month, and include the strategy and the work, not just advice.
Do you only give advice, or do the work too?
I do the work. Advice that nobody acts on does not move rankings, so every plan includes the strategy and the hands-on SEO, with me doing it.
Can you work with my developer or in-house team?
Yes. I give your team clear, step by step directions on what to change and why, check the work once it is done, and handle the parts that need an SEO specialist.
Do you consult for startups and large companies?
Yes. Startups often want a one-off plan before a monthly budget exists, and startup SEO services pick up from there when you are ready. Larger companies with in-house teams use me as the senior specialist through my enterprise SEO services.
Is an SEO consultant better than an SEO agency?
It depends on what you need. An agency suits large, multi-channel marketing. If you want one senior person who understands your business and does the SEO, a consultant usually gets more done for the same money.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com