7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For any business that sells by inquiry
SEO Lead Generation Services
Your own leads from Google, not shared ones you rent.
SEO lead generation services bring calls, quote requests and bookings to your own website from people searching for what you sell. Unlike lead marketplaces, the leads are not shared or resold. I rank the pages closest to an inquiry, make them easy to contact you from, and track every lead back to its search.
5.0 on Upwork from 54 reviews- 744 organic leads in 6 months, no ads
- Freelancing since 2017
- AI SEO included
Lead Generation SEO Services, From Search to Inquiry
Traffic only matters if it turns into calls, forms and bookings, so I start with the pages a buyer reads right before they get in touch. Then I make sure every lead is tracked, so you know which searches pay.
Money pages / Contact paths / Call tracking / Google Maps / Links / AI SEO
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Pages Built Around Buying Searches
One page per service and market, aimed at searches with a clear intent to hire or buy. Informational traffic that never enquires is not the target.
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Contact Paths That Convert
Click to call on mobile, short forms, booking links and clear next steps on every money page. A ranking page with a buried phone number wastes the lead.
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Lead Tracking by Page
Calls, forms and bookings tagged to the page and search that sent them, so your report shows leads and customers, not just sessions.
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Google Maps for Local Leads
Businesses that serve a local area get their Google Business Profile, reviews and citations worked on too, because many local leads call straight from the map. That profile and map work is the core of my SEO for local businesses.
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SEO Lead Generation Company Link Building
Links from your industry, local press and partners pointed at the pages that bring leads, rather than at blog posts nobody enquires from.
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Leads From AI Answers
People now ask ChatGPT and Google AI Overviews who to hire. Clear service pages, schema and consistent mentions help you get named, and it is included in every plan.
B2B inquiries
SEO Lead Generation for B2B Companies
Selling to other businesses means fewer, larger leads and a longer path to a signed contract. That calls for solution and comparison pages written for each person in the deal.
Book an Intro Call
Fewer leads, bigger contracts, tracked by page.
REAL CLIENTS, REAL NUMBERS
SEO Lead Generation Results
Two trade businesses that went from almost no search traffic to hundreds of calls, a drain cleaning business that climbed from position 90 to the top 3, and a hair salon. Each one shows search turning into real leads.
0 to 194 clicks a month from a standing start, 370 calls in 6 months
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
From rank 90 to top 3 on the keywords that win same-day jobs
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
9 to 90 clicks a month, page 1 for her main searches
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
What a Lead Generation SEO Company Should Report
A lead generation report should count leads, not visits: calls, forms and bookings, each tied to the page and search that brought it. Rankings come second, as the reason the lead numbers moved.
VASCOSEO Freelancer
Monthly SEO Report
Lead generation SEO, month 6Example report
Money keyword rankings
| Keyword | Start | Month 6 |
|---|---|---|
| managed it services Denver | #22 | #4 |
| it support for small business | #35 | #7 |
| cybersecurity assessment cost | Not ranking | #9 |
Qualified leads from search
47Qualified leads from search this month
+70%Qualified leads, month 6 vs month 1
What was done this month
- Calls and forms tracked by page
- Contact paths tested on mobile
- Links built to money pages
- Rankings tracked daily
Example layout with illustrative numbers for a made-up business, so nothing in this report is client data.
SEO Lead Generation Company or a Freelancer?
Many SEO lead generation companies are really lead sellers: they rank their own sites and sell you the inquiries, often to several businesses at once. I work on your site, so the rankings and every lead they bring stay yours, even if you stop working with me. That is the difference between buying leads and hiring an SEO expert.
Working with me
One specialist, start to finish
- Who does the workMe, every task
- ContractMonth to month
- ReportingMoney keyword rankings and calls
- What you ownEverything I build
Typical agency
Sales team, account managers, juniors
- Who does the workA junior or an outsourced team
- ContractOften 6 to 12 months
- ReportingTraffic charts
- What you ownSometimes the agency keeps it
SEO Lead Generation Process
Three steps, starting with the pages that sit closest to a phone call or form.
Step 1
Audit & Strategy
First I find out what a good lead looks like for you, which services and markets are worth the most, and where your leads come from today. Then I check which buying searches you rank for and who takes the leads you are missing, and you get a plan ordered by lead value.
Step 2
Technical & On-Page SEO
Then I build and fix in the setup months: pages for your best services and markets, contact paths that work on a phone, call and form tracking, and the technical problems that stop pages ranking. Nothing ships without a clear way for the visitor to get in touch.
Step 3
Content & Links
Then I build links to the pages that bring leads and keep adding pages where the data shows demand. Each month you see leads by page and search, next to the rankings that drove them, so you can compare search with what you pay for leads elsewhere.
How I Work
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
Calls when they matter
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One report a month
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Onboarding comes first
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
SEO-first rebuilds, no fluff
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
Month to month
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
You own everything
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Lead Generation SEO Services Pricing
Plans start at $2,000 a month, month to month, so this is not an inexpensive SEO lead generation service, but you own every lead. One service in one market usually fits Starter, while several services or competitive markets usually need Growth.
Starter
$2,000/month
One location in a normal market.
- Setup in months 1 to 3: technical fixes and on-page
- A page for each of your main services
- Google Business Profile and core citations set up
- Links to your money pages every month
- Rankings tracked daily
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
For competitive markets
Growth
$3,500/month
For businesses competing in busier local markets.
- Everything in Starter
- Service area pages built during setup
- More links every month, from stronger sites
- Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
- Fixes when a ranking slips
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Scale
from $5,000/month
Several locations or franchise networks.
- Everything in Growth
- Multi-location pages and profiles
- Link volume built around your markets
- Priced after the audit
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Will SEO Lead Generation Pay for Itself?
If you sell by inquiry, the only number that matters is what a new lead is worth once it closes. Put in your numbers to see how many extra leads a month cover the plan.
1. Your numbers
$
What one customer is worth to you over time: the first job or contract plus repeat work and referrals.
Not sure? Work it out
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 leads from search (calls, quote forms, consultation bookings), how many become paying customers?
Nobody can promise an exact number, and keyword tools often undercount real searches. Try a few. I will give you a realistic range for your market on the intro call.
Plan
2. What it is worth
0Extra leads / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
- New customers / month0
- Revenue / month$0
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
SEO Lead Generation Services FAQ
The questions business owners ask before switching from paid leads to SEO.
How much do SEO lead generation services cost?
Most SEO services cost from $1,500 to $10,000+ a month. My plans start at $2,000 a month, month to month. The calculator above shows how many extra leads a month cover that for your business.
How long before SEO brings leads?
Map pack movement often shows in 2 to 4 months for local businesses, and organic rankings in 4 to 6 months or more. Pages for specific, high-intent services usually bring leads before broad terms.
Is SEO better than buying leads?
They do different jobs. Bought leads arrive this week but stop when you stop paying, and are often shared with competitors. SEO takes longer, but the leads are exclusive to you and keep coming from rankings you own.
Do you guarantee a number of leads per month?
No. Anyone guaranteeing lead numbers from SEO is guessing or selling you leads from their own sites. I give you a realistic range on the intro call and report the real numbers every month.
Is lead generation different for a B2B company than for a home service business?
Yes. B2B buyers send fewer, larger inquiries after a long research phase, so my B2B SEO services lean on solution and comparison pages. Home service customers call the same day, which is why local SEO for home services is built around the map and fast mobile pages.
What kinds of businesses do you generate leads for?
Any business that sells by inquiry: trades and home services, professional services, B2B companies and clinics. If people search for what you sell and contact you before buying, SEO can bring you leads.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com