7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For remodelers and renovation companies
Remodeling SEO Services
More project consultations from Google, not just traffic.
Remodeling SEO services get your remodeling company found on Google Search, Google Maps and AI search when homeowners start planning a kitchen, bathroom or whole-home project. I build project and service pages, optimize your Google Business Profile and reviews, and track the consultation requests they bring every month.
5.0 on Upwork from 54 reviews- 744 organic calls in 6 months, no ads
- Freelancing since 2017
- AI SEO included
SEO Services for Remodelers
Homeowners research for weeks, study your past projects and compare three or four companies before they book a consultation. The work is built around that and around the projects you want most, the same way I approach all my local SEO work.
Kitchen remodels / Bathroom remodels / Basements / Additions / Whole-home renovations / Design-build
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Google Business Profile
The right primary category (Remodeler) plus the ones that match your work, every service you offer, real project photos and a review request after every finished job. Done right, it is how you show up when someone searches for a remodeler nearby, and the core of how I improve Google Maps rankings.
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Project and Service Pages
A page for each project type you want more of (kitchens, bathrooms, basements, additions, whole-home) and project pages that show the before, the after, the budget range and the town. This is what a homeowner reads before they call. Additions and whole-home jobs are also where you go up against general contractors, so those pages get a project-by-project build.
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Reviews, Citations and Trust
Matching business details on Houzz, BBB, Angi, Yelp, Nextdoor, Facebook, Apple Maps and Bing Places, your license, insurance and memberships on the site, and reviews that mention the project type.
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Technical SEO for Big Image Galleries
Remodeling sites are heavy with photos. Fast pages, compressed images and clean project URLs, the same technical SEO fixes I make on every site.
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AI SEO
Show up when someone asks ChatGPT, Claude, Perplexity or Google AI Overviews for a remodeler they can trust. It is included in every plan.
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A Report on What Matters
Rankings for money keywords like kitchen remodeler, bathroom remodel and home addition in your area, plus the consultation requests and calls they bring. Each project type is tracked on its own, so you can see which projects bring the calls.
Kitchen and bath specialists
Kitchen and Bathroom Remodelers
If you only do kitchens or bathrooms, my SEO services for kitchen remodeling and bath work narrow to those projects, with a page and a gallery for each room type, the way a bathroom remodeling SEO company should work. Bathroom work also overlaps with plumbing, since many plumbers sell bath remodels to the same homeowners, so your pages explain what a full remodel includes that a plumber does not.
Book an Intro Call
One page and one gallery per room type.
REAL CLIENTS, REAL NUMBERS
Results From Trade Sites I Built
No remodeler case study yet, so here are four local businesses I took from zero, led by an electrician and a plumbing site.
0 to 194 clicks a month from a standing start, 370 calls in 6 months
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
From rank 90 to top 3 on the keywords that win same-day jobs
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
9 to 90 clicks a month, page 1 for her main searches
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
Why the Map Pack Matters for Remodelers
Remodeling clients do not call the first name they see. They look at the three businesses on the map, open the photos, read the reviews and then visit the websites, so ranking there gets you on the shortlist and your project photos and reviews get you the consultation.
- The map pack decides who makes the shortlist
- Project photos and detailed reviews win the click
- Your website closes it with project pages and a clear way to book
What a Remodeling SEO Company Should Report
A remodeler's report should track consultation requests, not just calls, because most projects start with a form and a budget question. It should also show rankings for each project type you sell, so you can see whether kitchens, bathrooms or additions are moving.
VASCOSEO Freelancer
Monthly SEO Report
Remodeling, month 6Example report
Money keyword rankings
| Keyword | Map pack | Organic |
|---|---|---|
| Kitchen remodeler | #10 to #4 | #21 to #7 |
| Bathroom remodel | #13 to #5 | #24 to #9 |
| Home addition | #9 to #3 | #17 to #6 |
Calls and quote forms
WeeklyRank tracking for every money keyword
MonthlyConsultation requests and calls counted
What was done this month
- Links built to your money pages
- Rankings tracked daily
- Profile and citations kept accurate
- Fixes made when something slips
This shows the report layout. Your report shows your own keywords, rankings and leads.
SEO Company for Remodelers or a Freelancer?
Many remodeling SEO companies sell the same package to every trade and report traffic. Remodeling needs more than that: project pages, photos that load fast and reviews that mention the work. With me you talk to the person doing it, and you can ask for lead data from a real trade site, like mine above.
Working with me
One specialist, start to finish
- Who does the workMe, every task
- ContractMonth to month
- ReportingMoney keyword rankings and calls
- What you ownEverything I build
Typical agency
Sales team, account managers, juniors
- Who does the workA junior or an outsourced team
- ContractOften 6 to 12 months
- ReportingTraffic charts
- What you ownSometimes the agency keeps it
Remodeling SEO Process
Three steps, built around how long homeowners take to choose a remodeler.
Step 1
Audit & Strategy
I start with the projects you want more of and the towns you want them in, then look at what homeowners see today: who is in the map pack, whose photos and reviews they read, and which sites they land on. You get a plan that goes after your most valuable project types first.
Step 2
Technical & On-Page SEO
Then I fix what loses consultations: galleries that load slowly, one services page for every project type, no budget ranges or process explained, and details that do not match across Houzz and the directories. Each project type gets a page with your best work and a clear way to book a design visit.
Step 3
Content & Links
Then I build trust over the months it takes homeowners to decide: links from local and home sites, reviews that mention the project and the town, and new project pages as you finish jobs. Your report shows rankings per project type and the consultation requests they bring.
How I Work
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
Calls when they matter
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One report a month
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Onboarding comes first
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
SEO-first rebuilds, no fluff
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
Month to month
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
You own everything
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Remodeling SEO Services Pricing
Plans start at $2,000 a month, month to month. One remodeling company in one metro usually fits Starter, while companies covering several metros or many project types usually need Growth.
Starter
$2,000/month
One location in a normal market.
- Setup in months 1 to 3: technical fixes and on-page
- A page for each of your main services
- Google Business Profile and core citations set up
- Links to your money pages every month
- Rankings tracked daily
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
For competitive markets
Growth
$3,500/month
For businesses competing in busier local markets.
- Everything in Starter
- Service area pages built during setup
- More links every month, from stronger sites
- Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
- Fixes when a ranking slips
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Scale
from $5,000/month
Several locations or franchise networks.
- Everything in Growth
- Multi-location pages and profiles
- Link volume built around your markets
- Priced after the audit
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Will SEO Pay for Itself for Your Remodeling Business?
Put in your own numbers: what a project is worth, how many leads you sign and what you pay. One signed project often covers months of SEO.
1. Your numbers
$
What one client is worth to you over time: the first project plus any follow-up work and referrals.
Not sure? Work it out
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 leads (calls or consultation forms), how many sign a project?
Nobody can promise an exact number, and keyword tools often undercount real searches. Try a few. I will give you a realistic range for your area on the intro call.
Plan
2. What it is worth
0Extra leads / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
- Signed projects / month0
- Revenue / month$0
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
Remodeling SEO Services FAQ
The questions remodelers ask before trusting anyone with their marketing.
Which is the best SEO company for remodelers?
The one that tracks consultation requests by project type, builds project pages from your real work and does not sell the same package to every trade. Ask for real lead data and a clear monthly plan before you sign anything.
How do I do local SEO for a remodeling business?
Start with your Google Business Profile: the Remodeler category, every service, project photos and a review request after every finished job. Then build a page per project type and per main town, and keep your details the same on Houzz, BBB and the directories.
How much does it cost to hire someone to do SEO for a remodeling company?
Most SEO services cost from $1,500 to $10,000+ a month, depending on the market and the work involved. My plans start at $2,000 a month, month to month, and one kitchen or addition project usually covers months of SEO.
How long does SEO take for a remodeling company?
Map pack movement often shows in 2 to 4 months and organic rankings in 4 to 6 months or more, depending on how competitive your market is. Remodeling buyers research for weeks, so leads often follow a little after the rankings.
Do you work with flooring and painting companies?
Yes. Most remodels end with new floors and fresh paint, and those trades sell to the same homeowners on photos and reviews, so I offer flooring company SEO services and painter SEO too.
Do you have remodeler case studies?
Not yet. My case studies are an electrician and a plumbing business I built and ranked from scratch. The work for remodelers is the same at its core, with more weight on project pages, photos and reviews.
Free Remodeler Google Maps Checklist
Not ready to hire anyone yet? These are the 12 things I check first on a remodeler's Google Business Profile, from project photos to the review details that get you shortlisted.
It downloads right away and lands in your inbox too. No newsletter.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com