7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For sites that Google struggles to crawl, load or understand
The foundation fixed first, then everything else ranks.
Technical SEO services make sure Google can crawl, load and understand your site, so the rest of your SEO can work: indexing, site structure, speed and Core Web Vitals, redirects, schema and mobile issues. I fix the problems that actually block rankings first, as part of a monthly plan that also builds the content and links.
Most sites do not need a 400-line audit, they need the five or six problems that are really holding them back fixed properly. I find those first, fix them in the setup months, then keep the site healthy while the content and links do the rest.
Crawling / Indexing / Site structure / Core Web Vitals / Redirects / Schema
Pages that should rank get found and indexed, and pages that should not, like tags, filters and duplicates, stay out. Checked in Search Console, not guessed.
Images, scripts, fonts and hosting checked on a real phone connection, then fixed so pages load fast and pass the speed checks Google uses.
Clear URLs, sensible menus and internal links that point to your money pages, so Google understands what matters most on the site.
Broken pages, redirect chains and lost rankings after a redesign tracked down and fixed, and a redirect map before any new site goes live.
Business, service, product, review and FAQ schema so Google and AI tools read your pages correctly, which also supports AI SEO.
WordPress, Shopify and custom sites each break in their own way. On WordPress the usual culprits are plugin bloat, heavy themes and tag or attachment pages in the index, the fixes I make most often in my WordPress SEO services.
Redesigns and migrations
Planning a new site or platform? I map every URL that ranks today and set up the redirects, so you keep your rankings on launch day. It is one of the most common things I get asked about as an SEO consultant.
Keep your rankings on launch day.
REAL CLIENTS, REAL NUMBERS
Four sites where the technical foundation came first and the rankings followed.
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
A technical SEO report should not be a list of 400 warnings from a crawler. It should show the few things that changed what Google can see and how fast your pages load, and what that did to your rankings and the customers they bring.
Monthly SEO Report
Technical SEO, month 3Example report
| Keyword | Start | Month 3 |
|---|---|---|
| Pages indexed out of pages that should be | 61% | 98% |
| Mobile pages passing Core Web Vitals | 22% | 94% |
| Main money keyword | #27 | #9 |
Rows show the report layout with example numbers. The calls and ad spend are real figures from the electrician and plumbing case studies.
Many technical SEO agencies sell an expensive audit and leave you to fix it. I fix the problems myself as part of the monthly plan, or give your developer clear directions when it is their code, and you talk to the technical SEO expert doing it, not an account manager.
Working with me
One specialist, start to finish
Typical agency
Sales team, account managers, juniors
Three steps, starting with the problems that block rankings the most.
First I crawl your site, check Search Console and test speed on a phone, then sort what I find by how much it holds back your money pages. You get a short list of fixes in order of impact, not a 400-line report, before any work starts.
Then I fix them in the setup months: indexing, structure, speed, redirects and schema, tested on a staging copy where possible so your live site keeps working. Fixes that need your developer come with clear directions on what to change.
Then I keep it healthy every month while the content and links do their work: new errors caught early, speed checked after updates, and your report showing what changed and what it did to your rankings.
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Plans start at $2,000 a month, month to month, with technical fixes done in the setup months and kept healthy after. Large sites or migrations usually need Growth or Scale.
$2,000/month
One location in a normal market.
For competitive markets
$3,500/month
For businesses competing in busier local markets.
from $5,000/month
Several locations or franchise networks.
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Technical fixes only matter if the pages they unlock bring customers. Put in your numbers to see how many extra customers or sales a month cover the plan.
1. Your numbers
What one customer is worth to you over time: the first sale plus repeat business and referrals.
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 leads from search (calls, forms, bookings, demos), how many become paying customers?
Nobody can promise an exact number, and keyword tools often undercount real searches. Try a few. I will give you a realistic range on the intro call.
Plan
2. What it is worth
0Extra leads / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
The questions people ask before hiring for technical SEO.
Technical SEO is the work that makes sure search engines can crawl, load and understand your site: indexing, site structure, speed, redirects, mobile issues and schema. It does not rank pages on its own, but when it is broken, nothing else ranks well.
Not on their own. Technical fixes are the first part of every plan, done in the setup months and then kept healthy, because an audit that nobody acts on does not move rankings.
Common signs are pages missing from Google, a slow mobile site, rankings that dropped after a redesign, or lots of errors in Search Console. Book an intro call and I will tell you what I see.
Yes. When a fix lives in your code, I give your developer clear directions on what to change and why, then check it once it is live.
Yes. Large sites need fixes at the template level and tickets your developers can ship, the core of my enterprise SEO consultant work. If you are rebuilding anyway, my web design and SEO services plan the redirects and structure before launch.
Most SEO services cost from $1,500 to $10,000+ a month. My plans start at $2,000 a month, month to month, and include the technical work plus content and links.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com