Website design and SEO services: a website layout being designed on a laptop

For businesses that need a new site that ranks

Website Design and SEO Services

Built for Google first, not patched up after launch.

Website design and SEO services build your new site around the searches your customers make, then keep it ranking. I plan the pages, structure, speed and schema before design starts, map every old URL so you keep existing rankings, and follow launch with monthly SEO. The build is a one-time setup fee.

Planning a new website and want it to bring customers?Book a short intro call. I look at your site before we talk. No pressure.

  • 5 out of 5 stars5.0 on Upwork from 54 reviews
  • 744 organic leads in 6 months, no ads
  • Freelancing since 2017
  • AI SEO included

Web Design and SEO Services in One Build

Most redesigns treat SEO as a plugin added at the end, which is how sites launch looking better and ranking worse. I plan the search side first, so the design is built around pages that already have a job to do. Sometimes a rebuild is not needed at all, because many WordPress sites rank badly for reasons a fix can solve, like structure, plugins and speed, which is the work of my WordPress SEO services.

Site structure / Service pages / Page speed / Schema / Redirect mapping / Monthly SEO

Web design and SEO company work: planning site structure before the design starts
  1. Keyword-Led Site Structure

    Every page planned around a search people actually make, with one page per service and area you want to rank for, before a single layout is drawn.

  2. Fast Pages on a Real Phone

    Light pages, compressed images and minimal scripts so the site passes the Core Web Vitals checks Google uses, tested on mobile rather than a fast office connection.

  3. Redirects That Keep Your Rankings

    Every old URL that ranks or has links mapped to its new home before launch, then checked in Search Console afterwards. The same migration care I take as part of technical SEO.

  4. Pages Written to Bring Leads

    Clear service pages, click to call, short forms and proof like reviews and photos, so visitors who arrive from Google get in touch.

  5. Website Design and SEO Packages After Launch

    The build is a one-time setup fee quoted on your roadmap call. After launch, the site moves onto a monthly SEO plan for links, new pages and fixes, so it keeps climbing.

  6. Schema and AI SEO From Day One

    Business, service and FAQ schema built into the templates, so Google and AI tools read the site correctly from launch. AI SEO is part of every monthly plan.

Local businesses

Local Website Design and SEO Services

Building a site for a business that serves one area? The site gets a page per service and per town you cover, tied to your Google Business Profile, the way I build every local business SEO project.

Book an Intro Call

Built to win the map and the organic results.

REAL CLIENTS, REAL NUMBERS

Website Design and SEO Results

An electrician and a plumbing site I built and ranked from scratch, plus a drain cleaning business and a hair salon.

What a Web Design and SEO Company Should Report

After launch, a report should prove the new site did not lose what the old one had, then show it gaining: rankings, speed on mobile and the leads each page brings. A pretty new homepage is not a result on its own.

Vasco SEO Freelancer logo
VASCOSEO Freelancer

Monthly SEO Report

New site + SEO, month 6

Example report

Money keyword rankings

KeywordStartMonth 6
med spa near meNot ranking#6
botox Scottsdale#42#9
laser hair removal Scottsdale#57#12

Leads from the new site

58Calls and form fills from the new site this month
3.4%Visitors who call or fill a form, up from 1.1% on the old site

What was done this month

  • Redirect map checked after launch
  • Speed tested on a real phone
  • Leads tracked by page
  • Rankings tracked daily

Example layout with illustrative numbers from a made-up site launch, so nothing in this report is client data.

Web Design and SEO Company or a Freelancer?

Most web design and SEO companies are design studios that add SEO at the end, or SEO agencies that hand the build to a contractor. I plan, build and rank the site myself, so the person who decided the structure is the one responsible for whether it ranks. When you hire an SEO expert for a new site, ask who owns that decision.

Vasco, website design and SEO specialist
VascoThe person doing your SEO

Working with me

One specialist, start to finish

  • Who does the workMe, every task
  • ContractMonth to month
  • ReportingMoney keyword rankings and calls
  • What you ownEverything I build

Typical agency

Sales team, account managers, juniors

  • Who does the workA junior or an outsourced team
  • ContractOften 6 to 12 months
  • ReportingTraffic charts
  • What you ownSometimes the agency keeps it

Website Design and SEO Process

Three steps, with the search plan done before the design starts.

Step 1

Audit & Strategy

First I research the searches your customers make, check what your current site ranks for and which pages have links, and plan the new site page by page around that. You get the sitemap, the redirect map and a one-time setup quote on the roadmap call before anything is built.

Step 2

Technical & On-Page SEO

Then I build the site with the SEO in place: structure, fast templates, schema, service pages written to rank and bring leads, and click to call and forms that work on a phone. Before launch I test the redirects and speed on a staging copy, so launch day is quiet.

Step 3

Content & Links

Then the monthly SEO plan starts: links to your money pages, new pages where the data shows demand and fixes when a ranking slips. Your report shows rankings, speed and the leads each page brings, so you can see what the new site is earning.

How I Work

A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.

  1. Calls when they matter

    A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.

  2. One report a month

    One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.

  3. Onboarding comes first

    Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.

  4. SEO-first rebuilds, no fluff

    If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.

  5. Month to month

    A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.

  6. You own everything

    Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.

If that sounds like how you like to work, send me your site. Book an Intro Call

What Clients Say

Upwork reviews from the businesses I have freelanced for since 2017.

Client Reviews

Website Design and SEO Packages Pricing

The build is a one-time setup fee, quoted on your roadmap call once I know how many pages and services you need. After launch, SEO plans start at $2,000 a month, month to month.

Starter

$2,000/month

One location in a normal market.

  • Setup in months 1 to 3: technical fixes and on-page
  • A page for each of your main services
  • Google Business Profile and core citations set up
  • Links to your money pages every month
  • Rankings tracked daily
  • Monthly report: rankings for your money keywords, plus leads, calls or sales
  • Month to month, cancel with 30 days notice
Book an Intro Call

For competitive markets

Growth

$3,500/month

For businesses competing in busier local markets.

  • Everything in Starter
  • Service area pages built during setup
  • More links every month, from stronger sites
  • Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
  • Fixes when a ranking slips
  • Monthly report: rankings for your money keywords, plus leads, calls or sales
  • Month to month, cancel with 30 days notice
Book an Intro Call

Scale

from $5,000/month

Several locations or franchise networks.

  • Everything in Growth
  • Multi-location pages and profiles
  • Link volume built around your markets
  • Priced after the audit
  • Monthly report: rankings for your money keywords, plus leads, calls or sales
  • Month to month, cancel with 30 days notice
Book an Intro Call

Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.

Will a New Website and SEO Pay for Themselves?

A website that looks good but does not rank brings no one to see it, so judge the build by the customers it brings. Put in your numbers to see how many extra leads a month cover the monthly SEO plan.

1. Your numbers

$

What one customer is worth to you over time: the first sale or job plus repeat business and referrals.

Not sure? Work it out

Fill in both and your LTV updates above.

100%

What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.

20%

Out of 10 leads from your website (calls, forms, bookings), how many become paying customers?

12

Nobody can promise an exact number, and keyword tools often undercount real searches. Try a few. I will give you a realistic range on the intro call.

Plan

2. What it is worth

0Extra leads / month to break even

That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?

If SEO brings 0 leads a month

0% return on the plan

  • New customers / month0
  • Revenue / month$0

Vasco, SEO freelancer

Want a second opinion? I will check these numbers with you on the intro call, honestly.

Book an Intro Call

An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.

Website Design and SEO Services FAQ

The questions people ask before rebuilding their website with SEO in mind.

How much do website design and SEO services cost?

The website is a one-time setup fee, quoted on the roadmap call because it depends on the number of pages and services. Most SEO services cost from $1,500 to $10,000+ a month, and my plans start at $2,000 a month after launch.

Will I lose my rankings if I redesign my website?

You can, if old URLs are not redirected properly, which is the most common reason traffic drops after a redesign. I map every URL that ranks or has links before launch and check it afterwards.

How long after launch does a new site start ranking?

Organic rankings often show in 4 to 6 months or more, and map pack movement for local businesses often in 2 to 4 months. A rebuild that keeps the old rankings starts from where you are, not from zero.

Can you guarantee the new site will rank first?

No. Nobody can honestly guarantee rankings. What I can promise is a site built with the structure, speed and pages that give it the best chance, and report every month on how it is doing.

Does the process change for an online store or a lead-focused site?

Store redesigns carry the most risk, because hundreds of product and category URLs need to keep their rankings, so they follow my ecommerce SEO services process. If the site exists to bring inquiries, every page is planned around the calls and forms it should bring, the focus of my SEO lead generation services.

Can I just buy the website without monthly SEO?

The build is designed to be followed by monthly SEO, because a new site with no links or ongoing work rarely ranks for anything competitive. We can talk through what fits on the intro call.

Work With Me

I take on a small number of clients at a time. If you're serious about SEO, let's talk.

Vasco, SEO freelancer

Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com