7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For tradies in the UK and Australia
SEO for Tradies
More jobs from Google, fewer from job boards.
SEO for tradies gets your business into the Google local pack, organic results and AI answers when people nearby search for a sparky, plumber, chippy or builder. I sort out your Google Business Profile, build a page for each job and suburb, earn reviews and local links, and report the calls and enquiries each month.
5.0 on Upwork from 54 reviews- 744 organic calls in 6 months, no ads
- Freelancing since 2017
- AI SEO included
Tradie SEO Services
Most tradies get their work from word of mouth, job boards and Google, and only one of those keeps sending calls without charging per lead. The work starts on the map, the same way my Google Maps SEO does for every local business.
Sparkies / Plumbers / Chippies and builders / Roofers / Landscapers / Painters and decorators
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Google Business Profile
The right primary category for your trade, every service listed, a service area that matches the suburbs or towns you really cover, photos from real jobs, and a review request after each one. Most local calls start on that profile, so it gets the full treatment from my Google local map SEO service.
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A Page for Each Job and Area
Switchboard upgrades, hot water systems, blocked drains, decking, re-roofing, whatever you want more of, each with its own page, plus pages for your main suburbs or towns written for locals, not stuffed with place names. Blocked drain and hot water calls are the most urgent of these, so those pages put the job and suburb up front.
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Licences, Accreditations and Reviews
Your licence number, insurance and trade body memberships (Gas Safe, NICEIC, Master Builders and the like) shown clearly, plus a steady flow of reviews that mention the job and the area.
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Directories and Local Links
Matching details on hipages, Oneflare, Yellow Pages and True Local in Australia, or Checkatrade, MyBuilder, Rated People and Yell in the UK, plus links from local suppliers, clubs and community sites.
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A Site That Works on a Mobile
Fast pages, tap to call at the top and a short quote form, so someone standing in a flooded laundry can reach you in seconds. Sparkies get the same urgent calls, a power cut or a tripping switch at night, which is why speed matters so much.
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AI SEO
Turn up when someone asks ChatGPT or Google AI Overviews for a reliable tradie nearby. It comes with every plan as part of my AI SEO services.
REAL CLIENTS, REAL NUMBERS
Tradie SEO Results
Four local businesses I ranked from scratch, including a sparky's site and a plumber's site that brought in 744 calls between them in six months. Both started with the same map work every tradie needs.
0 to 194 clicks a month from a standing start, 370 calls in 6 months
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
From rank 90 to top 3 on the keywords that win same-day jobs
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
9 to 90 clicks a month, page 1 for her main searches
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
Why the Local Pack Matters for Tradies
Whether it is a sparky in Brisbane or a plumber in Leeds, people with a job to sort ring one of the three businesses on the Google map, often without looking past it. Those spots go to tradies whose profile is complete, whose reviews mention the work and whose phone actually gets answered.
- Urgent jobs get rung straight from the map
- Reviews that name the job and the suburb or town help you rank there
- A local pack call is yours alone, not shared like a job board lead
What a Tradie SEO Agency Should Report
A tradie's report should be short enough to read on the tools: where you rank in each suburb or town you cover, and how many calls and enquiries came from Google. Anything that does not tie back to booked work belongs at the bottom, if at all.
VASCOSEO Freelancer
Monthly SEO Report
Trades, month 6Example report
Money keyword rankings
| Keyword | Map pack | Organic |
|---|---|---|
| Sparky near me | #12 to #3 | #29 to #7 |
| Blocked drains | #15 to #4 | #36 to #9 |
| Bathroom renovations | #10 to #3 | #24 to #6 |
Calls and quote forms
744Calls from Google Search and Maps in 6 months, two trade sites
$0Spent on ads to get them
What was done this month
- Rankings checked suburb by suburb
- Profile and directory details kept matching
- Reviews requested after every job
- Links built to your job pages
Ranking rows are an example layout. The calls and ad spend are real figures from the electrician and plumbing case studies.
Tradie SEO Agency or a Freelancer?
Plenty of agencies selling SEO for tradesmen bundle you into a cheap package with an account manager who has never been on a job. With me you deal with the person doing the work, and you can ask for real call data from trade sites, like mine above.
Working with me
One specialist, start to finish
- Who does the workMe, every task
- ContractMonth to month
- ReportingMoney keyword rankings and calls
- What you ownEverything I build
Typical agency
Sales team, account managers, juniors
- Who does the workA junior or an outsourced team
- ContractOften 6 to 12 months
- ReportingTraffic charts
- What you ownSometimes the agency keeps it
Tradie SEO Process
Three steps, starting with the jobs that pay you best.
Step 1
Audit & Strategy
First I ask which jobs you want more of and which you would happily hand to someone else, then check where you show up for those across every suburb or town you cover. You get a short plan in order of what should bring the most calls soonest.
Step 2
Technical & On-Page SEO
Then I fix what costs you work today: a profile with the wrong category or a service area that is too wide, missing job pages, a slow site on a mobile and no easy way to ring you. Each job you want more of gets a page that answers what customers ask before they book.
Step 3
Content & Links
After that I keep building while you are on the tools: links from local sources, matching details on every directory, and a review request after each job. Your monthly report is short, plain and tied to calls and enquiries.
How I Work
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
Calls when they matter
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One report a month
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Onboarding comes first
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
SEO-first rebuilds, no fluff
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
Month to month
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
You own everything
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Tradie SEO Pricing
Plans start at $2,000 a month (USD), month to month with 30 days' notice. A sole trader or small crew in one area usually fits Starter, while a bigger business covering a whole city or region usually needs Growth.
Starter
$2,000/month
One location in a normal market.
- Setup in months 1 to 3: technical fixes and on-page
- A page for each of your main services
- Google Business Profile and core citations set up
- Links to your money pages every month
- Rankings tracked daily
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
For competitive markets
Growth
$3,500/month
For businesses competing in busier local markets.
- Everything in Starter
- Service area pages built during setup
- More links every month, from stronger sites
- Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
- Fixes when a ranking slips
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Scale
from $5,000/month
Several locations or franchise networks.
- Everything in Growth
- Multi-location pages and profiles
- Link volume built around your markets
- Priced after the audit
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Will SEO Pay for Itself for Your Trade Business?
A good tradie gets called back for the next job and recommended over the back fence, so count the whole relationship, not one invoice. Put in your numbers to see how many extra enquiries a month cover the plan.
1. Your numbers
$
What one customer is worth to you over time: the first job plus call-backs, bigger jobs later and the neighbours they send your way.
Not sure? Work it out
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 enquiries (calls, quote forms or messages), how many turn into booked jobs?
Nobody can promise an exact number, and keyword tools often undercount local searches outside the big cities. Try a few. I will give you a realistic range for your area on the intro call.
Plan
2. What it is worth
0Extra enquiries / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
- Booked jobs / month0
- Revenue / month$0
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
SEO for Tradies FAQ
What tradies ask before they spend a cent on SEO.
How much does SEO cost for a tradie?
Most SEO services cost from $1,500 to $10,000+ a month (USD), depending on your trade and how competitive your area is. My plans start at $2,000 a month (USD), month to month, with no lock-in contract.
Is SEO better than paying for leads on job boards?
They do different jobs. Job boards charge for leads that often go to several tradies at once, while Google calls from your own listing are yours alone. Many tradies keep a job board running while SEO builds, then cut back.
How long before I get more calls from Google?
Local pack movement often shows in 2 to 4 months and organic rankings in 4 to 6 months or more. A tradie in a regional town can often move faster than one in the middle of Sydney or London.
Do you work with tradies in the UK and Australia?
Yes. I work remotely with tradies in both, and the approach is the same: your Google Business Profile, a page for each job and area, the right local directories, and reviews. Calls happen at a time that suits your time zone.
Is the plan different for plumbers, sparkies and builders?
The core work is the same, but each trade gets its own pages and priorities. Plumbers live on urgent calls, the focus of my plumber SEO services, and sparkies split emergencies from planned jobs in my SEO services for electricians. Builders who quote bigger jobs fit my contractor SEO services.
Can you guarantee I will be number one on Google?
No, and be wary of anyone who does. Nobody controls Google. What I can do is show you the work each month and how your rankings and calls are moving.
Free Google Maps Checklist for Tradies
Not ready to hire anyone yet? These are the 12 things I check first on a tradie's Google Business Profile, from categories to service areas, on one page you can tick off between jobs.
It downloads right away and lands in your inbox too. No newsletter.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com