7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For franchisors and franchise owners
Franchise SEO Services
Every location found locally, one brand everywhere.
Franchise SEO services help every location in your network rank in the Google map pack and local results for its own territory, without breaking brand standards. I set up and manage a Google Business Profile per location, build location pages on the brand site, keep listings consistent and report leads by location.
5.0 on Upwork from 54 reviews- 744 organic calls in 6 months, no ads
- Freelancing since 2017
- AI SEO included
SEO Services for Franchises
Franchise search has two jobs: the brand site has to rank each location in its own town, and each location's profile has to win its own map pack. I run both from one plan, so head office and franchisees work from the same rules.
Google Business Profiles / Location pages / Brand standards / Reviews per location / Citations / Network reporting
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One Google Business Profile per Location
Every location verified once, owned by the brand and shared with the franchisee, with the right categories, local hours and photos from that site. Duplicate and unclaimed listings get merged or removed so reviews stop splitting, using the same profile work behind my Google Maps SEO services.
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Location Pages That Are Not Copies
Each location page gets details that only apply there: the team, nearby areas, parking, local reviews and offers. Swapping the city name on one template is how franchise sites end up with pages Google ignores.
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Brand Standards Kept by a Franchise SEO Consultant
Names, descriptions, categories and photos follow one style guide across every profile and directory. Franchisees can post updates and answer reviews inside those rules, without touching what head office controls.
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Citations and Local Links per Territory
Name, address and phone kept identical on Apple Maps, Bing Places, Yelp and the directories for every location. Local links come from chambers, sponsorships and press in each franchisee's own town.
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Reviews Across the Network
A simple review routine every location can follow, with replies that sound local but stay on brand. Locations with few reviews get flagged early, because they are usually the ones missing from the map.
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AI SEO for the Brand and Each Location
When someone asks ChatGPT or Google AI Overviews for the nearest option, consistent location data helps the right franchise get named. It comes with every plan through my answer engine optimization.
Franchisees
SEO for Franchisees
Own one or a few locations inside a bigger brand? I work inside the franchisor's rules on the parts you control: your profile, your reviews, your local links and your page on the brand site.
Book an Intro Call
Your territory ranked, inside the brand rules.
REAL CLIENTS, REAL NUMBERS
Franchise SEO Results
No franchise case study yet, so here are four local businesses I ranked from scratch, each a single location. Each franchise location competes in its own map pack in much the same way.
0 to 194 clicks a month from a standing start, 370 calls in 6 months
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
From rank 90 to top 3 on the keywords that win same-day jobs
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
9 to 90 clicks a month, page 1 for her main searches
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
Why the Map Pack Matters for Franchises
People search for the service, not your brand, and Google shows three nearby profiles, sometimes two of your own franchisees next to a local rival. Each location needs its own verified profile, with reviews, hours and photos that belong to that location.
- Every location ranks on its own profile, not the brand's
- Profiles owned by the brand, managed with each franchisee
- Duplicate or unclaimed listings split reviews and calls
What a Franchise SEO Company Should Report
A franchise report should rank every location side by side, so head office sees the whole network and each franchisee sees their own territory. It should tie rankings to calls and bookings per location and flag the locations falling behind.
VASCOSEO Freelancer
Monthly SEO Report
Franchise, month 6Example report
Money keyword rankings
| Keyword | Map pack | Organic |
|---|---|---|
| house cleaning service near me, Austin | #10 to #3 | #21 to #8 |
| maid service Round Rock | #15 to #4 | #33 to #11 |
| deep cleaning service Cedar Park | #13 to #5 | #29 to #10 |
Calls by location
9 of 12Locations in the top 3 of the map pack
31Average calls per location from Google this month
What was done this month
- Rankings checked for every location
- Profiles checked against brand standards
- Location pages and citations kept accurate
- Links built to location pages
Example layout with illustrative numbers. There is no franchise case study yet, so nothing in this report is client data.
Franchise SEO Agency or a Freelancer?
Big franchise SEO agencies often sell franchise SEO packages per location and hand the work to juniors. With me you deal with one franchise SEO expert who knows every location in your network, which matters when a franchisee calls about a listing that disappeared.
Working with me
One specialist, start to finish
- Who does the workMe, every task
- ContractMonth to month
- ReportingMoney keyword rankings and calls
- What you ownEverything I build
Typical agency
Sales team, account managers, juniors
- Who does the workA junior or an outsourced team
- ContractOften 6 to 12 months
- ReportingTraffic charts
- What you ownSometimes the agency keeps it
Franchise SEO Process
Three steps, starting with the profiles, because a missing or duplicate listing costs a location calls every day.
Step 1
Audit & Strategy
I audit every location: which Google Business Profiles exist, who owns them, where duplicates or wrong details sit, and how each location ranks across its territory. You get a network view showing which locations lead, which lag and why.
Step 2
Technical & On-Page SEO
Then I fix the base: profiles claimed and corrected, a location page for each franchise built from real local details, citations matched and brand rules written down so franchisees know what they can change. New locations get the same setup from day one.
Step 3
Content & Links
Then I keep every location moving: local links in each territory, a review routine franchisees can follow, and fixes for the locations that slip. Your report ranks the whole network, with calls and bookings shown per location.
How I Work
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
Calls when they matter
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One report a month
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Onboarding comes first
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
SEO-first rebuilds, no fluff
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
Month to month
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
You own everything
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Franchise SEO Packages and Pricing
Plans start at $2,000 a month, month to month. A franchisee with one or two locations usually fits Starter, while a franchisor with a growing network usually needs Growth or Scale, priced on your roadmap call. There is a side-by-side of every plan on my local SEO pricing page.
Starter
$2,000/month
One location in a normal market.
- Setup in months 1 to 3: technical fixes and on-page
- A page for each of your main services
- Google Business Profile and core citations set up
- Links to your money pages every month
- Rankings tracked daily
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
For competitive markets
Growth
$3,500/month
For businesses competing in busier local markets.
- Everything in Starter
- Service area pages built during setup
- More links every month, from stronger sites
- Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
- Fixes when a ranking slips
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Scale
from $5,000/month
Several locations or franchise networks.
- Everything in Growth
- Multi-location pages and profiles
- Link volume built around your markets
- Priced after the audit
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Will Franchise SEO Pay for Itself?
Count the leads across the whole network, not one location, because the same site and setup serve every territory. Put in your numbers to see how many extra leads a month cover the plan.
1. Your numbers
$
What one customer is worth over time at a typical location: the first purchase plus repeat visits and referrals.
Not sure? Work it out
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 leads (calls, bookings, forms or direction requests), how many become paying customers?
Nobody can promise an exact number, and demand changes a lot from one territory to the next. Try a few. I will give you a realistic range for your locations on the intro call.
Plan
2. What it is worth
0Extra leads / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
- New customers / month0
- Revenue / month$0
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
Franchise SEO Services FAQ
The questions franchisors and franchisees ask before hiring for SEO.
How much do franchise SEO services cost?
Most SEO services cost from $1,500 to $10,000+ a month, depending on how many locations you have and how competitive each territory is. My plans start at $2,000 a month, month to month, with no lock-in.
How long does franchise SEO take?
Map pack movement often shows in 2 to 4 months and organic rankings in 4 to 6 months or more. Locations in busy cities usually take longer than those in smaller towns.
Who should own the Google Business Profiles, the franchisor or the franchisee?
Usually the franchisor owns them and adds each franchisee as a manager. That keeps the listing, its reviews and its history with the brand if a location changes hands.
Do you work with franchisees, or only head office?
Both. Franchisors hire me to run SEO across the network, and franchisees hire me for their own territory. When it is a franchisee, I check the brand rules first so nothing clashes with head office.
What if some of our locations are company-owned?
That works too. Company-owned branches need the same profile and page setup without the franchise rules on top, which is what my multi location SEO services cover. Large networks with several brands or regional sites can add enterprise SEO work at the template level.
Can you guarantee every location ranks in the top three?
No. Each location competes in its own map pack, and the searcher's distance from it is outside anyone's control. I can promise the work is done properly for every location and reported honestly.
Free Google Maps Checklist for Franchise Locations
Not ready to hire anyone yet? These are the 12 things I check first on a franchise location's Google Business Profile, a quick way for a franchisor or franchisee to spot what is holding one location back.
It downloads right away and lands in your inbox too. No newsletter.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com