7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For electricians and electrical contractors
More booked jobs from Google, not just traffic.
Electrician SEO services get your electrical business found on Google Search, Google Maps and AI search when people need an electrician. I optimize your Google Business Profile, service pages, reviews and citations so the search turns into a call or quote request, and I report the calls every month.
Built around the jobs that pay, the same way I approach all my local SEO work, so you show up when the power trips or a panel needs replacing. Emergency searches happen on a phone, and the map pack wins the call.
Panel upgrades / EV chargers / Rewiring / Generators / Lighting / Emergency call-outs
The right primary category (Electrician) plus the ones that match your work, your services and service area, real job photos and a review request after every job. This is where most of your map pack rankings come from, and the heart of my Google Maps SEO work.
Panel upgrades, EV charger installation, rewiring, generator installs, lighting and emergency electrician. One page per job, so each one can rank.
License and insurance on the site, and matching business details on Yelp, BBB, Angi, Nextdoor, Apple Maps and Bing Places.
Fast pages, click to call where people look first, and Electrician schema so Google reads your business correctly. These are the same technical SEO checks I run on every site. A power outage gets searched the way a burst pipe does, on a phone and in a hurry, so click to call sits at the top of every page.
Show up on Google and in ChatGPT, Claude, Perplexity and Google AI Overviews when someone asks for an electrician. It is included in every plan.
Rankings for money keywords like emergency electrician, panel upgrade and EV charger installation in your area, plus the calls and quote requests they bring.
Commercial and industrial
Commercial and industrial electricians win work through quote forms and bids, not emergency calls, so I build pages around the project types you bid on and track quote requests instead. Bidding works the same way for general contractors, so these pages follow the same pattern: one page per project type and quote requests counted by job.
I track quote requests and bids, not just calls.
REAL CLIENTS, REAL NUMBERS
Start with the electrician site I built and ranked from zero, then use the arrows for three more local businesses, including a plumbing site.
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
Electrical searches come in two kinds. Emergencies (power out, a sparking outlet) get a call to the first trusted name on the map, while planned jobs like panel upgrades and EV chargers get compared on reviews and photos first, and the map pack wins both.

An electrician's report should split emergency keywords from planned-job keywords, because they behave differently: emergency rankings bring calls within days, while panel upgrade and EV charger rankings bring quote requests over weeks. Then it shows the calls and quote forms each group brought in.
Monthly SEO Report
Electrician, month 6Example report
| Keyword | Map pack | Organic |
|---|---|---|
| Emergency electrician | #9 to #3 | #18 to #6 |
| Panel upgrade | #12 to #4 | #22 to #8 |
| EV charger installation | #7 to #2 | #15 to #5 |
Ranking rows show the report layout. The calls and ad spend are real figures from the electrician case study.
Electrical work is licensed and inspected, and your marketing should be just as careful: no fake reviews and no shortcuts that risk a suspended profile. With me, the person you talk to is the person doing the work, and you can ask for call data from the electrician site above before you decide.
Working with me
One specialist, start to finish
Typical agency
Sales team, account managers, juniors
Three steps, starting with the jobs that pay you best per visit.
I start by splitting your work into emergency calls and planned jobs, then find the searches that bring each one in your service area, from electrician near me to EV charger installation. Then I audit your profile, your site and the electricians holding the top three spots, and you get a plan before any work starts.
Next I fix what loses calls: a profile without the right categories, one services page for everything, no license or insurance details on the site, slow mobile pages. Every job type gets its own page, written for homeowners first, with your license details where they look for them.
Then I build authority month by month: links from local and trade sites, citations on the directories homeowners check, like BBB, Angi and Nextdoor, and a review request after every job. Your report tracks emergency and planned-job rankings separately, with the calls each group brings.
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Plans start at $2,000 a month, month to month. A one-truck residential electrician usually fits Starter, while shops chasing commercial work or a busy metro usually need Growth.
$2,000/month
One location in a normal market.
For competitive markets
$3,500/month
For businesses competing in busier local markets.
from $5,000/month
Several locations or franchise networks.
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Electrical customers come back for upgrades, inspections and the next emergency, so count the whole relationship. Put in your numbers to see how many extra leads a month cover the plan.
1. Your numbers
What one customer is worth to you over time: the first job plus repeat work, upgrades and referrals.
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 leads (calls or quote forms), how many turn into booked jobs?
Nobody can promise an exact number, and keyword tools often undercount real searches. Try a few. I will give you a realistic range for your area on the intro call.
Plan
2. What it is worth
0Extra leads / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
The questions electricians ask before hiring anyone for SEO.
The kind that tracks calls, not traffic: a Google Business Profile in the right categories, a page for each job you want more of, steady reviews and links from local and trade sites. Whoever you hire, ask to see call data from a real electrical business.
Map pack movement often shows in 2 to 4 months and organic rankings in 4 to 6 months or more, depending on how competitive your area is. The electrician site above now gets close to 200 visits a month from people looking to hire an electrician, plus 370 calls from Google Search and Maps in the first half of 2026.
Most local SEO services cost from $1,500 to $10,000+ a month, depending on the market and the work involved. My plans start at $2,000 a month, month to month, and the SEO packages page shows what each plan includes.
Usually yes. Homeowners search for panel upgrades and EV chargers, while businesses search for commercial electricians and lighting retrofits. Separate pages let each one rank for its own searches and speak to the right buyer.
Yes. Solar companies sell batteries and EV chargers that many electricians also install, so I offer solar company SEO for that market. Auto electricians fix cars rather than homes, but drivers search by symptom the same way, which my SEO for auto electric repair is built on.
They work best together. Local Services Ads charge you for every lead for as long as you pay. SEO builds rankings you own, so the cost per call keeps falling over time.
Not ready to hire anyone yet? Start with your Google Business Profile: these are the 12 checks I run first for electricians, from categories to license details, on one page you can tick off yourself.
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Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
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Or contact me directly via email at hello@vascoseofreelancer.com