7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For real estate agents, teams and brokerages
Real Estate SEO Services
Your own buyer and seller leads, not rented from a portal.
Real estate SEO services get agents and brokerages found in the Google map pack, organic results and AI answers for the searches portals do not own: agent and realtor searches, neighborhood questions and seller searches like home values. I build your profile, neighborhood pages, reviews and links, and track buyer and seller leads.
5.0 on Upwork from 54 reviews- 744 organic calls in 6 months, no ads
- Freelancing since 2017
- AI SEO included
SEO for Real Estate Agents and Brokerages
You will not outrank the big portals for every listing search, and you do not need to. I focus your site on the searches where a local agent wins, the same way I approach local business SEO: agent searches, neighborhood knowledge and sellers looking for help.
Seller leads / Buyer leads / Home valuations / Neighborhood guides / Relocation buyers / Luxury listings
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Google Business Profile for Agents and Teams
The Real estate agent category, your service area, recent sold photos and a review request after every closing. The map is where portals cannot follow, and it is how you get into the top 3 on Google Maps.
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Neighborhood Pages With Real Local Knowledge
Schools, commute, streets that hold value, what homes have been selling for and who each area suits. Pages written from what you know, not copied listing data, give people a reason to choose you over a portal.
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Seller Pages That Win Listings
Home valuation, selling a house in your town, downsizing, selling an inherited home. Seller searches are where a local agent beats a portal most easily, and listings are the business you want. Inherited homes and divorces often bring a lawyer into the sale, so those pages answer the questions sellers have at that stage.
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Realtor SEO for Your IDX Site
IDX listing pages are often duplicated across hundreds of agent sites, so they rarely rank alone. I make sure they do not drag the site down and point your own content at the searches you can win.
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Local Links and Citations
Matching details on Zillow, Realtor.com and Homes.com agent profiles, your brokerage page and local directories, plus links from local businesses, schools and community groups you support.
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AI SEO for Home Buyers and Sellers
People ask ChatGPT and AI Overviews which neighborhoods suit them and which agent to call. Clear local answers help you get named, and it comes with every plan as part of my AI SEO services.
Property managers
SEO for Property Management Companies
Landlords looking for a manager search locally and compare fees, services and reviews before they call. SEO for property management works best with a page per area and property type you manage, plus clear answers on fees, tenant screening and maintenance.
Book an Intro Call
Found by landlords comparing managers nearby.
REAL CLIENTS, REAL NUMBERS
Real Estate SEO Results
No real estate case study yet, so here are four local businesses whose rankings I built, including a drain cleaning company that climbed from rank 90 to the top 3. The same local ranking work runs through every one of them.
0 to 194 clicks a month from a standing start, 370 calls in 6 months
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
From rank 90 to top 3 on the keywords that win same-day jobs
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
9 to 90 clicks a month, page 1 for her main searches
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
Why the Map Pack Matters for Real Estate Agents
Portals fill the organic results for listing searches, but they do not appear in the map pack, because the map is for local businesses. When someone searches for a realtor or agent nearby, the three profiles on the map compete only with other agents, and reviews from past buyers and sellers decide who gets the call.
- Portals do not show in the map pack
- Reviews from real closings win the shortlist
- Seller searches often start with a local agent
What a Real Estate SEO Company Should Report
A real estate report should separate buyer leads from seller leads, because a listing appointment is usually worth more than a showing request. It should also show rankings by neighborhood and town, since that is how your clients search.
VASCOSEO Freelancer
Monthly SEO Report
Real estate, month 6Example report
Money keyword rankings
| Keyword | Map pack | Organic |
|---|---|---|
| realtor near me | #15 to #5 | #33 to #11 |
| listing agent near me | #12 to #4 | #38 to #14 |
| home valuation near me | #20 to #8 | #45 to #17 |
Buyer and seller leads
23Buyer and seller inquiries from Google this month
4Listing appointments booked from search
What was done this month
- Neighborhood pages added and refreshed
- Rankings tracked daily
- Profile, photos and citations kept accurate
- Links built to seller and buyer pages
Example layout with illustrative numbers. There is no real estate case study yet, so nothing in this report is client data.
Real Estate SEO Agency or a Freelancer?
Many real estate marketing companies sell a template site and a blog feed that hundreds of other agents also get. With me, one person builds pages around your market and your knowledge, talks to you directly and works month to month.
Working with me
One specialist, start to finish
- Who does the workMe, every task
- ContractMonth to month
- ReportingMoney keyword rankings and calls
- What you ownEverything I build
Typical agency
Sales team, account managers, juniors
- Who does the workA junior or an outsourced team
- ContractOften 6 to 12 months
- ReportingTraffic charts
- What you ownSometimes the agency keeps it
Real Estate SEO Process
Three steps, aimed at the searches where a local agent beats a portal.
Step 1
Audit & Strategy
I start with your farm: the neighborhoods and towns you know best, whether you want more listings or more buyers, and which searches the portals have locked up. Then I find the gaps where agents can still win, like seller, valuation and neighborhood questions, and you get a plan built around them.
Step 2
Technical & On-Page SEO
Next I fix what makes you look like every other agent: a profile with no sold photos, a site that is mostly IDX pages, no clear way for a seller to ask for a valuation. Each neighborhood and seller topic you want gets a page written from your local knowledge.
Step 3
Content & Links
Then I keep building: links from local businesses and groups, matching details on every portal profile, and a review request after every closing. Your report shows rankings by neighborhood and buyer and seller leads separately, so you can see what search is adding to your pipeline.
How I Work
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
Calls when they matter
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One report a month
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Onboarding comes first
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
SEO-first rebuilds, no fluff
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
Month to month
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
You own everything
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
SEO for Realtors Pricing
Plans start at $2,000 a month, month to month. A solo agent covering a few neighborhoods usually fits Starter, while a team or brokerage covering a whole metro usually needs Growth.
Starter
$2,000/month
One location in a normal market.
- Setup in months 1 to 3: technical fixes and on-page
- A page for each of your main services
- Google Business Profile and core citations set up
- Links to your money pages every month
- Rankings tracked daily
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
For competitive markets
Growth
$3,500/month
For businesses competing in busier local markets.
- Everything in Starter
- Service area pages built during setup
- More links every month, from stronger sites
- Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
- Fixes when a ranking slips
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Scale
from $5,000/month
Several locations or franchise networks.
- Everything in Growth
- Multi-location pages and profiles
- Link volume built around your markets
- Priced after the audit
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Will SEO Pay for Itself for Your Real Estate Business?
One closing can cover months of SEO, and a happy client comes back to sell, buy again and send friends. Put in your numbers to see how many extra buyer or seller leads a month cover the plan.
1. Your numbers
$
What one client is worth to you over time: your commission on each transaction, plus repeat moves and referrals.
Not sure? Work it out
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 buyer or seller leads (calls, forms, valuation requests), how many end in a closed deal?
Nobody can promise an exact number, and real estate searches rise and fall with the market and the seasons. Try a few. I will give you a realistic range for your area on the intro call.
Plan
2. What it is worth
0Extra leads / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
- Closed deals / month0
- Revenue / month$0
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
SEO for Real Estate FAQ
The questions agents ask before they stop relying on portals.
What is SEO for real estate?
SEO for real estate is the work that gets an agent, team or brokerage found on Google, Google Maps and AI answers by people buying or selling in their area. It covers your Google Business Profile, neighborhood and seller pages, reviews and local links, aimed at the searches where a local agent can beat the big portals.
How much does real estate SEO cost?
Most SEO services cost from $1,500 to $10,000+ a month, depending on the market and the work involved. My plans start at $2,000 a month, month to month, and one extra closing a year can cover a large share of it.
Can I outrank Zillow and Realtor.com?
For broad listing searches, usually not, and it is not the best use of your money. You can win the map pack, where portals do not appear, plus agent, seller and neighborhood searches where local knowledge matters more than listing data.
How long does real estate SEO take?
Map pack movement often shows in 2 to 4 months and organic rankings in 4 to 6 months or more. Neighborhood and seller pages in a smaller market can move sooner than broad searches in a big city.
Do I need my own website, or is my brokerage page enough?
Your own site gives you much more room to rank, because brokerage pages are usually thin and shared. If you stay on a brokerage page, your Google Business Profile and reviews have to do most of the work.
Do you work with the insurance agents and lawyers I refer clients to?
Yes. Every buyer needs home insurance before closing, so I offer SEO for insurance agencies for the agents you send them to. Estate and divorce lawyers handle many of the sales you list, and my local SEO for lawyers helps them get found for those problems.
Can you guarantee I will rank on page one?
No. Nobody controls Google, and anyone who guarantees it is guessing. I promise the work, honest reporting and a plan you can stop with 30 days' notice.
Free Google Maps Checklist for Real Estate Agents
Not ready to hire anyone yet? Use it to check whether your profile shows your service area, recent sales and the reviews buyers and sellers look for.
It downloads right away and lands in your inbox too. No newsletter.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com