7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For dentists and dental practices
Dental SEO Services
More new patients, and more of the treatments you want.
Dental SEO services bring new patients to your practice from the Google map pack, organic results and AI answers, for everyday searches like "dentist near me" and high-value treatments like implants and Invisalign. I handle your Google Business Profile, treatment and insurance pages, reviews and links, and report new patient calls and bookings.
5.0 on Upwork from 54 reviews- 744 organic calls in 6 months, no ads
- Freelancing since 2017
- AI SEO included
Dental SEO Services That Fill the Chair
Most practices need two things from search: a steady flow of general new patients and more of the treatments that keep the practice profitable. I build for both, with the same local business SEO foundation I use for every client.
New patients / Dental implants / Invisalign and aligners / Emergency dental / Cosmetic dentistry / Family dentistry
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Google Business Profile for Each Office
The Dentist category plus the ones that fit, your treatments, real hours, office and team photos, and a booking link. Done well, it gets you into the Google Maps pack for searches around each location.
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Treatment Pages for High-Value Work
Implants, Invisalign and clear aligners, veneers, crowns, sedation and emergency care, each with honest answers on cost ranges, time and what the first visit looks like.
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Insurance Accepted Pages
People search for a dentist that takes their plan. A clear page listing the PPO networks you are in, how you handle out-of-network patients and any membership plan answers that before they call.
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Dentist SEO for Patient Privacy
Review replies that thank people without confirming they are patients, forms that do not leak health details into analytics, and copy reviewed for accuracy before it goes live. Practices that also offer medical or skin treatments fall under the same health privacy rules as any clinic, so those pages get the same checks.
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Dental Directories, Citations and Links
Matching details on Healthgrades, Zocdoc if you use it, Yelp, Apple Maps and Bing Places, plus links from local schools, sports clubs and community events you support.
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AI SEO for Dental Questions
People ask ChatGPT and AI Overviews what implants cost and which dentist nearby offers them. Clear answers help you get named, and it comes with every plan as part of my AI search optimization.
Dental groups and DSOs
Dental SEO for Group Practices
A dental group with several offices needs a profile and a page for every location, without the pages competing with each other. I set up each office to rank in its own neighborhood.
Book an Intro Call
Every office ranking in its own area.
REAL CLIENTS, REAL NUMBERS
Dental SEO Results
No dental case study yet, so here are four local businesses whose rankings I built. They include a hair salon that books by appointment like you do, and two trade sites with 744 calls in six months between them.
0 to 194 clicks a month from a standing start, 370 calls in 6 months
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
From rank 90 to top 3 on the keywords that win same-day jobs
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
9 to 90 clicks a month, page 1 for her main searches
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
Why the Map Pack Matters for Dentists
Most people pick a dentist from the three practices on the map, by distance, star rating and whether the profile says they take their insurance. A toothache on a Saturday morning is called straight from that list, so hours, booking links and photos of the real office matter as much as the website.
- Emergency dental searches are called from the map
- Insurance details answer the first question
- Review replies must never confirm someone is a patient
What a Dental SEO Company Should Report
A dental report should separate general new patients from high-value treatment inquiries, because an implant consultation and a cleaning are very different to your schedule. It should also show where you rank around each office, since dental searches change block by block.
VASCOSEO Freelancer
Monthly SEO Report
Dental practice, month 6Example report
Money keyword rankings
| Keyword | Map pack | Organic |
|---|---|---|
| emergency dentist near me | #12 to #4 | #30 to #10 |
| dental implants cost | #15 to #5 | #37 to #12 |
| invisalign provider near me | #11 to #3 | #26 to #9 |
Calls and booked appointments
52New patient calls and bookings from Google this month
7Implant or Invisalign consultations booked from search
What was done this month
- Links built to treatment pages
- Rankings tracked daily
- Profile, insurance details and citations kept accurate
- Fixes made when a ranking slips
Example layout with illustrative numbers. There is no dental case study yet, so nothing in this report is client data.
Dental SEO Company or a Freelancer?
Dental marketing is crowded with agencies selling the same site and blog posts to hundreds of practices, often on long contracts. With me, one person builds pages around your treatments and your area, talks to you directly and works month to month.
Working with me
One specialist, start to finish
- Who does the workMe, every task
- ContractMonth to month
- ReportingMoney keyword rankings and calls
- What you ownEverything I build
Typical agency
Sales team, account managers, juniors
- Who does the workA junior or an outsourced team
- ContractOften 6 to 12 months
- ReportingTraffic charts
- What you ownSometimes the agency keeps it
Dental SEO Process
Three steps, starting with the treatments that matter most to your schedule.
Step 1
Audit & Strategy
I start with your chair time: which treatments you want more of, which insurance plans you accept and how many new patients you can take each month. Then I check where each office shows up for general and treatment searches, and you get a plan ranked by what fills the schedule best.
Step 2
Technical & On-Page SEO
Next I fix what sends new patients elsewhere: a profile missing your treatments, no insurance information, no online booking on a phone and implant pages that never mention cost. Each high-value treatment gets a page written to answer the questions people have before their first consultation.
Step 3
Content & Links
Then I keep building: links from local groups, matching details on every health directory and a review request after visits, worded to keep patient privacy safe. Your report shows rankings around each office and new patient calls and bookings, split by treatment where your system allows it.
How I Work
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
Calls when they matter
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One report a month
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Onboarding comes first
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
SEO-first rebuilds, no fluff
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
Month to month
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
You own everything
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Dental SEO Services Pricing
Plans start at $2,000 a month, month to month. A single practice in one town usually fits Starter, while a busy metro or a group with several offices usually needs Growth or Scale. You can see what each plan includes in my local SEO packages.
Starter
$2,000/month
One location in a normal market.
- Setup in months 1 to 3: technical fixes and on-page
- A page for each of your main services
- Google Business Profile and core citations set up
- Links to your money pages every month
- Rankings tracked daily
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
For competitive markets
Growth
$3,500/month
For businesses competing in busier local markets.
- Everything in Starter
- Service area pages built during setup
- More links every month, from stronger sites
- Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
- Fixes when a ranking slips
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Scale
from $5,000/month
Several locations or franchise networks.
- Everything in Growth
- Multi-location pages and profiles
- Link volume built around your markets
- Priced after the audit
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Will SEO Pay for Itself for Your Dental Practice?
A new patient comes back twice a year for years, brings the family and may need an implant, aligners or a crown along the way. Put in your numbers to see how many extra new patient calls a month cover the plan.
1. Your numbers
$
What one patient is worth to your practice over time: checkups, cleanings and treatment, plus family members and referrals.
Not sure? Work it out
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 new patient calls or online booking requests, how many book a first appointment?
Nobody can promise an exact number, and keyword tools often undercount real searches for dentists. Try a few. I will give you a realistic range for your area on the intro call.
Plan
2. What it is worth
0Extra new patient calls / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
- New patients / month0
- Revenue / month$0
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
Dental SEO FAQ
The questions dentists ask before signing with anyone.
How much does dental SEO cost?
Most SEO services cost from $1,500 to $10,000+ a month, depending on the market and the work involved. My plans start at $2,000 a month, month to month, and a single implant case can cover a large part of that.
How long does dental SEO take to bring new patients?
Map pack movement often shows in 2 to 4 months and organic rankings in 4 to 6 months or more. Treatment pages in a less crowded area can move sooner than "dentist near me" in a big city.
Should I have a page for each insurance plan I accept?
Usually one clear insurance page is enough, listing every network you are in and how out-of-network billing works. Separate pages only make sense for big local plans people search for by name.
How do I reply to dental reviews without breaking patient privacy?
Thank the reviewer without confirming they are a patient or mentioning any treatment, even if they did. For complaints, keep the reply general and invite them to call the office.
Do you work with other healthcare practices?
Yes. Medical clinics follow the same privacy rules and are held to the same accuracy standard by Google, so I also offer medical SEO services. Therapists need even more care with reviews and forms, and my SEO services for therapists are built around that.
Can you guarantee my practice ranks first for dentist near me?
No. Nobody controls Google, and results also depend on where the searcher is standing. I can promise the work, an honest report and a plan you can stop with 30 days' notice.
Free Google Maps Checklist for Dental Practices
Not ready to hire anyone yet? Use it to check the categories, treatments, hours and insurance details that decide which practice a new patient calls.
It downloads right away and lands in your inbox too. No newsletter.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com