7 to 184 clicks a month, and 374 calls in 6 months
Brand new site, zero paid ads. 1.57K clicks and 115K impressions over 16 months, and 374 calls from Google Search and Maps in the first half of 2026 alone, from people who needed a plumber now.
For fence companies and deck builders
Fence Company SEO Services
Estimate requests for new fences and decks, straight from Google.
Fence company SEO puts your business in the Google map pack, organic results and AI answers when homeowners search for a new fence, a fence repair or a deck builder near them. I set up your Google Business Profile, build pages for each material and town, earn reviews and local links, and report the estimate requests.
5.0 on Upwork from 54 reviews- 744 organic calls in 6 months, no ads
- Freelancing since 2017
- AI SEO included
SEO for Fence Companies
Most fence work is booked in spring and summer, and homeowners compare two or three companies before anyone comes out to measure. The plan gets your install, material and town pages ranking before the busy season, on the same local SEO base I use for every home service business.
Wood privacy fences / Vinyl fences / Chain link fences / Aluminum and iron fences / Gates and repairs / Decks
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Google Business Profile for Fence Contractors
Fence contractor as the primary category, every fence type and service you sell, photos of finished jobs tagged by material and town, and a review request when the last post is set. Most estimate requests start on this profile, so it gets the same care as my Google Maps SEO services.
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Pages for Each Fence Type and Service
Wood privacy, vinyl, chain link, aluminum, gates and repairs are separate searches from people at different budgets. Each gets its own page with what the job involves, the materials you install, honest price ranges and photos of your own work, so every search has a page that answers it.
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Service Area Pages for Each Town
People search for a fence company in their own town, and Google rarely shows a company two counties away in the map. I build a page for each town you work in, with fences you finished there, local permit and HOA notes and reviews from nearby customers, never the same text with the name swapped.
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Reviews With Project Photos
A review that says "new cedar privacy fence, done in two days" with a photo of the job sells the next install better than any ad. A simple text after every job brings them in, and I help you answer each one.
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Citations and Local Links
Matching details on BBB, Angi, Yelp, Nextdoor, Apple Maps and Bing Places, your license and insurance shown on the site, and links from suppliers, builders, HOAs and local groups. It is the same groundwork as my local SEO services, pointed at the towns where you want more work.
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AI SEO
When a homeowner asks ChatGPT or Google AI Overviews who builds fences or decks nearby, your name, materials and reviews need to be easy for it to find. It comes with every plan as part of my AI search optimization.
Fences and decks
Deck Builder SEO
Many fence companies also build decks, and the homeowner who gets a new fence often wants a deck next. If you build them, decks get their own pages, photos and reviews, kept apart from fence work so each ranks for its own searches and the bigger deck quotes are tracked on their own.
Book an Intro Call
Deck quotes tracked apart from fence jobs.
REAL CLIENTS, REAL NUMBERS
Results From Trade Sites I Ranked
No fence company case study yet, so here are four local businesses I took from zero, led by two trade sites with 744 calls in six months and no ad spend.
0 to 194 clicks a month from a standing start, 370 calls in 6 months
Launched with nothing, no clicks, no impressions. 2.09K clicks and 86K impressions over 16 months, and 370 calls from Google Search and Maps in the first half of 2026. No ad spend.
From rank 90 to top 3 on the keywords that win same-day jobs
Urgent service where whoever ranks first takes the call. Tracked in SerpFox: one term from ~90 to top 3, another from 26 to 2nd, a third from the 50s to 2nd.
9 to 90 clicks a month, page 1 for her main searches
My first ever SEO project, my mom's salon. Grew to 1.19K clicks and 48K impressions, reaching positions 1-2 on Google for the searches that bring in clients.
Why the Map Pack Matters for Fence Companies
Homeowners searching for a fence company near them usually ask two or three for an estimate, and they pick those names from the map. Star ratings, photos of finished fences and a quick answer decide who gets the site visit, long before anyone compares prices.
- Estimate requests come from the top three on the map
- Photos of finished fences by material win the visit
- Spring searches jump, so the profile has to be ready first
What a Fence Company SEO Report Should Show
Fence work splits into new installs and repairs, and the installs are worth far more, so your report should count estimate requests apart from repair calls. It should also show which materials and towns bring the work, so you know where to point the next page.
VASCOSEO Freelancer
Monthly SEO Report
Fence company, month 6Example report
Money keyword rankings
| Keyword | Map pack | Organic |
|---|---|---|
| Fence installation | #15 to #4 | #33 to #8 |
| Fence repair | #12 to #3 | #29 to #7 |
| Vinyl fence installation | #18 to #5 | #40 to #9 |
Calls and quote forms
744Calls from Google Search and Maps in 6 months, two trade sites
$0Spent on ads to get them
What was done this month
- Install and repair rankings tracked daily
- Finished fence photos added by material
- Town pages added where you win jobs
- Reviews requested after every install
The ranking rows are an example layout. The calls and ad spend are real figures from the electrician and plumbing case studies.
Fence Company SEO Agency or a Freelancer?
Some marketing firms in this space also sell shared leads, passing the same homeowner to three fence companies at once. I only work on your own profile and site, the person you talk to does the work, and if you are comparing an agency with me, ask each one for call data from a real trade site, like mine above.
Working with me
One specialist, start to finish
- Who does the workMe, every task
- ContractMonth to month
- ReportingMoney keyword rankings and calls
- What you ownEverything I build
Typical agency
Sales team, account managers, juniors
- Who does the workA junior or an outsourced team
- ContractOften 6 to 12 months
- ReportingTraffic charts
- What you ownSometimes the agency keeps it
Fence Company SEO Process
Three steps, planned so your pages are ranking before the spring rush.
Step 1
Audit & Strategy
I split your work by material and job type, from wood and vinyl installs to repairs, gates and decks, then list the towns you want to work in. Next I check who holds the map pack and page one for each, and what their profiles and pages have that yours does not, so the plan starts with the jobs worth the most.
Step 2
Technical & On-Page SEO
Then I fix what sends homeowners to someone else: a profile in the wrong category, one page for every fence type, no photos of finished work, no license shown and quote forms that ask too much. Each main fence type and town gets a page with real photos and a fast way to book an estimate.
Step 3
Content & Links
Then I keep building through the quiet months: links from suppliers and local sources, the same details on every directory, a review with photos after each install and new town pages where you win work. Your report shows estimate requests and repair calls apart, next to the rankings that brought them.
How I Work
A few simple rules, so you know exactly what to expect. They keep the work on results, not meetings.
Calls when they matter
A short intro call, then a second call where I walk you through your audit and plan. After that, things stay simple over email, and I reply within a day.
One report a month
One clear report on the same date every month: your money keyword rankings, the calls they bring and the links I built.
Onboarding comes first
Work starts once I have access to your Google Business Profile and main listings. It takes about 20 minutes.
SEO-first rebuilds, no fluff
If your site holds you back, I rebuild it once around the services you want to rank for. One review round, no endless redesigns.
Month to month
A simple agreement, not a 12-month contract. Cancel anytime with 30 days notice, because it has to work for both of us.
You own everything
Your website, content, profiles and accounts stay in your name. If we ever stop working together, you keep all of it.
If that sounds like how you like to work, send me your site. Book an Intro Call
Fence Company SEO Pricing
Plans start at $2,000 a month, month to month with 30 days' notice, and you can compare what each tier covers in my local SEO packages. A company working one county usually fits Starter, while one covering a metro with several crews usually needs Growth.
Starter
$2,000/month
One location in a normal market.
- Setup in months 1 to 3: technical fixes and on-page
- A page for each of your main services
- Google Business Profile and core citations set up
- Links to your money pages every month
- Rankings tracked daily
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
For competitive markets
Growth
$3,500/month
For businesses competing in busier local markets.
- Everything in Starter
- Service area pages built during setup
- More links every month, from stronger sites
- Full AI SEO: Google AI Overviews, ChatGPT, Claude, Perplexity
- Fixes when a ranking slips
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Scale
from $5,000/month
Several locations or franchise networks.
- Everything in Growth
- Multi-location pages and profiles
- Link volume built around your markets
- Priced after the audit
- Monthly report: rankings for your money keywords, plus leads, calls or sales
- Month to month, cancel with 30 days notice
Need a new website? SEO-first rebuilds are a one-time setup fee, quoted on your roadmap call.
Will SEO Pay for Itself for Your Fence Company?
A new fence is a big ticket, and the same homeowner often comes back for a gate, a repair or a deck, and sends the neighbors your way. Put in your numbers to see how many extra leads a month cover the plan.
1. Your numbers
$
What one customer is worth to you over time: the first fence, later gates and repairs, a deck or a second run of fence, and the referrals that follow.
Not sure? Work it out
Fill in both and your LTV updates above.
What you keep from each sale after the costs of delivering it (labor, materials, product or service costs). Leave at 100% to judge on revenue.
Out of 10 leads (calls, estimate requests or quote forms), how many sign for a fence or deck?
Nobody can promise an exact number, and fence searches rise every spring. Try a few. I will give you a realistic range for your area on the intro call.
Plan
2. What it is worth
0Extra leads / month to break even
That is all it takes for SEO to pay for itself. Could Google bring you that many more a month?
If SEO brings 0 leads a month
0% return on the plan
- Signed jobs / month0
- Revenue / month$0
Want a second opinion? I will check these numbers with you on the intro call, honestly.
An estimate from your own numbers, not a promise of results. SEO usually takes 4 to 12 months to build up.
Fence Company SEO FAQ
What fence and deck company owners ask before hiring someone for SEO.
How much does SEO cost for a fence company?
Most SEO services cost from $1,500 to $10,000+ a month, depending on the market and how many towns you cover. My plans start at $2,000 a month, month to month, and a few signed installs often cover several months of the work.
How long does SEO take for a fence company?
Map pack movement often shows in 2 to 4 months and organic rankings in 4 to 6 months or more. Fence work peaks in spring and summer, so starting in fall or winter means the pages are ready when the calls pick up.
Should fences and decks have separate pages?
Yes, if you build both. Someone pricing a vinyl privacy fence and someone planning a composite deck search for different things and spend different amounts. Separate pages let each one rank for its own searches and keep deck quotes easy to track.
Do I need a page for every town I serve?
For the towns where you want more jobs, yes, as long as each page shows real work there: finished fences, reviews from nearby customers and local permit or HOA notes. Copied pages with only the town name changed do not help and can hurt.
Do you work with landscapers or other outdoor trades?
Yes. Fences and hardscaping often go into the same yard project, so my landscaper SEO work sits close to this. Bigger outdoor builds bring in a general contractor too, which my SEO for contractors covers.
Can you guarantee my fence company ranks first?
No, and be careful with anyone who does, because nobody controls Google. What I can promise is the work itself, daily rank tracking and a monthly count of calls and estimate requests, month to month, so you can leave if it is not working.
Free Google Maps Checklist for Fence Companies
Not ready to hire anyone yet? These are the 12 things I check first on a fence company's Google Business Profile, from categories and service areas to the photos and reviews that win estimate requests.
It downloads right away and lands in your inbox too. No newsletter.
Work With Me
I take on a small number of clients at a time. If you're serious about SEO, let's talk.
Fill out the form and I'll get back to you shortly.
Or contact me directly via email at hello@vascoseofreelancer.com